The reason everyone loves splogs

Google is the dominant search engine in many countries, but not all of them. How you optimize your website depends heavily on the target market for that site, and the search engines that (are) the most important in that market. To help a webpage rank for a specific keyword, focus …

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Thinking about web portals makes everything OK

Writers and content creators are so focused on creating content optimised for KWs, that the overall quality of their content drops. Check the readability score of your content with the Flesch reading ease test, and aim to get above 60% At the end of the day, consumers want to feel …

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Losing Focus on keyword stuffing

They’re therefore considered to be “thin”. Canonicalizing a page is a way of telling Google that this URL is the “master version” you’d like to display in search results. This is helpful in duplicate content situations because Google certainly picks up on them. Stop buying links in an …

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Thinking about SEO campaigns makes everything OK

A title tag describes what your domain is all about. This is one short sentence in which you describe your online space. It will appear in several places, such as: the SERPs, social media, external pages, and in browsers. It’s a little reassuring, too, that some things we make …

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If the clicks keep rolling in, you don't ask questions

You can’t buy success. SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more harm than benefit. It is better to have your links spread out amongst a lot of domains with targeted, but …

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Improve engagement by utilising mobile search

If you’re choosing a SEO agency, look at the content that they have created for their clients, look at client testimonials and ask about the techniques they utilise in order to obtain the ranking. Find out which pages on your competitor’s site are bringing in the most backlinks …

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Easy to read and digest

It is good to optimize a web page with one keyword phrase rather than several ones at a time. By focusing on one keyword, you’ll be sure that it gains all the SEO power it can get. There are an infinite number of places you could conceivably build backlinks …

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Learning about conversion rates

Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but …

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Create deep internal links through pages and blog posts

More and more, the Search Engines are starting to consider social media references as important signals about your website and your company in general. Integrate your official website with Facebook, Twitter, LinkedIn, Google+, and Pinterest. People who visit your site will share your content on their social media profiles and …

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Here's what industry insiders think about canonical URLs

Page descriptions are displayed in search results and when pages are shared on social media so good descriptions can help improve click-through rates. Think of new ideologies that can help to expand content or go for evergreen content. Note that the target audience keeps changing and their needs are equally …

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Repurpose old doorway sites

Today, and for the foreseeable future, SEO is much less about optimizing for specific keywords, and much more about technical issues, social signals, and the overall trustworthiness of a company and its website. Make sure that your site’s structure and hierarchy are as clear and logical as possible, with …

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Write about URLs

Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part of what content marketing is about. Google is …

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Expand your SEO as necessary

So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. The Internet a crowded and noisy place, so when you search …

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High advertisement ratio can be mitigated by using local search

Stand out from the crowd and get the edge on your competitors with these straightforward, but vital content marketing practices. As much as it's important to try out new things and experiment with SEO, one thing remains constant -- the importance of title and meta tags. The search engines try to …

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Things that make you love and hate widgets

Getting screen time from visitors to a site depends on how well you know who you’re trying to target and how much you can tickle them. The barriers to SEO are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to automatically make changes without updating …

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Things to avoid when dealing with LSI

The world of SEO as we once knew it has changed and will continue to change as technology evolves and new trends develop. A major consideration when creating internal backlinks is how you link different assets together. Looking at statistics behind applicable keywords will reveal traffic rates and competition levels …

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Advanced link building SEO principles

You have to make sure that the topic, content type, and format resonates with your audience. Your headline has to be catchy, but also relevant. There are many things that you can do to get better rankings on Google and other search engines. If you use up-to-date SEO methods that …

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Succeeding in SEO means paying attention to canonical URLs

Search rankings from a non-mobile device such as a desktop computer or laptop will not be affected. So, be sure to open that lane by checking how your website performs on mobile applications. Look at how your landing pages have performed since the launch of RankBrain to see if there …

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The death of anchor text

Page resources that don’t load can cause content to not be shown, displayed incorrectly and break interactive content. If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority and searchers will click your link in Google …

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How to focus on bounce rates

SEO isn’t an exact science. Unfortunately, Google hasn’t given us a comprehensive list of ranking factors. Considering that Google has around 200 major ranking factors, and as many as 10,000 sub-signals, we can’t possibly know every single aspect of their algorithm. If you make poor keyword …

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Make sure you know exactly what you're doing with local search

If you think you have paginated content problems on your website, it can be a frightening prospect to try and fix. Some growth opportunities are too good to be true. Thin content is a phrase used to describe websites that lack valuable information for visitors. There’s another strong case …

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Make your keywords as specific as possible

There is no magic number of words or characters to use, however the more robust the content is, the better chance the page will be able to maximize traffic from organic search results (due to long-tail keyword traffic). It’s like riffing to your favorite jam on the radio and …

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Great ideas about anchor text to share with your colleagues

The first one is complete copies of a page but has multiple URLs in one website or even multiple websites that always bring you back to the same page. CMO’s eyes light up when they hear growth hacking; it feels new and chichi. Now, industries and specific businesses all …

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Make Sure Redirects Persist

Proper use of the title tags, along with text modifiers generally provide the best results when a user is using a Search Engine to find specific information or Websites. The key is to find the keywords in our niches which have low competition and create content for those specific searches …

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Reasons why you cannot fully understand static pages

Strategically written website copy includes well-thought-out internal links and calls to action. Even with a beautifully constructed website that offers ideal solutions to visitors' needs, your marketing will fall apart if nobody can find it in the first place. To rank highly with search engines, your content must be simple …

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The benefits of search queries to your search marketing strategy

They simply didn’t expect it would become significant. What is SEO? They were searching with clunky phrases like “flower delivery new york.” Now people feel comfortable typing in things like “who delivers roses near me?” Changes in searcher habits are usually subtle, but will affect which keywords will be …

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Think like a human not a robot when it comes to URLs

If so, would you feel comfortable giving us a review online? The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage people to click through and read your blog. You only have 156 characters to play with, so every word has to …

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Paid SEM is a great source of keyword ideas for free SEO

A Google algorithm change was implemented in January 2012, which penalized websites with too many banner ads “above the fold” (“Top Heavy”). Sometimes, webmasters do not use spammy tactics for generating content but their pages are still fall under the thin content category because they do not answer user’s …

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Take care when dealing with content

your product is a mobile app). Think of it like a roadmap that makes it easier for search engines to crawl and index your site. Rather, it is recommended to use the anchor texts for controlling Link Juice and to make it easier for search engines to assign topics within …

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The best advice I've listened to about white hat SEO

The structure of your URLs can also help search engines to better understand your website content. If you can alter the URL so that, for example, it includes the name of your website, you should make use of this. Analysing a competitor’s recurring backlinks will quickly give you a …

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The broken link-building method aided by organic links

SEO stands for search engine optimization. Essentially, SEO is the strategy & process of optimizing your website so that it shows up higher in search engine rankings. Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the …

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Write about comment spam

Thin content on category pages can also arise when drilling down into faceted category navigation until a page is reached with no products. If you think that SEO is the magic potion for immediate online success and profit, you’ll be sorely disappointed and frustrated. SEO is valuable to your …

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A few words on SEM

Creating content on a consistent basis not only builds links internally (by linking out from your posts), but also gives you the ability to naturally attract links to your content. A blog is essential to many strategies I list below, such as linking out. They simply have no concept that …

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Focus on performance, user experience, and trust rank

Web users are busy and they expect to find the answers to their wants, needs and questions immediately. If your site is confusing and hard to navigate, people will leave and never come back. At the end of the day, consumers want to feel like they’re always interacting with …

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I urge you to think about webmaster tools

You were probably a little surprised when you first found out about all the factors that are taken into account to rank websites. In fact, it is estimated that there are more than 200 factors Google considers when ranking websites (and some say that “200” is just a convenient round …

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The hidden agenda of hits

Hiring a professional website designer can help with the cosmetics and get you taken seriously by your visitors. You'll also want to be sure that you're not misleading visitors, they should be getting what was advertised when they looked at the site's description. Thin content can negatively impact your search …

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What everyone ought to know about hits

On-page optimization is one part of search engine optimization and, as the name suggests, it covers all the measures and modifications that are made on your own website. There are several elements on your website which you can influence and which enable search engines to index your content and understand …

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Get traffic, get conversions

It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all. Such content doesn’t go out …

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Facts about sitemaps that will make you think twice

An example of a Meta Tag that does not necessarily impact on SEO is the viewport Meta Tag; Google uses unique variables in the local ranking algorithm. However, Google's local algorithm and the organic algorithm are interconnected. Websites with good traditional SEO elements also get better rankings in Google's local …

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Adopt a customer centric view of metrics

Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals …

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Here's what industry insiders think about CTR

It’s psychological; our brains love lists. If you create some cool list, there is a big chance that people will click on it and later share it. If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results …

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SEO in a nutshell

The internet becomes more competitive every day, but it is still a relatively immature medium that is evolving quickly. Unlike channels like PPC which can easily be switched on and off SEO isn't so instant. Like all things when it comes to building an effective SEO strategy research is key …

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