To combat this add a list of related articles at the end of each blog as this will significantly improve visibility and create a far better flow for the website, with superior user experience. Whether by creating high-quality content, obtaining inbound links from other websites, or by doing off-page optimization …
more ...A title tag describes what your domain is all about. This is one short sentence in which you describe your online space. It will appear in several places, such as: the SERPs, social media, external pages, and in browsers. It’s a little reassuring, too, that some things we make …
more ...Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but …
more ...Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine …
more ...More and more, the Search Engines are starting to consider social media references as important signals about your website and your company in general. Integrate your official website with Facebook, Twitter, LinkedIn, Google+, and Pinterest. People who visit your site will share your content on their social media profiles and …
more ...Page descriptions are displayed in search results and when pages are shared on social media so good descriptions can help improve click-through rates. Think of new ideologies that can help to expand content or go for evergreen content. Note that the target audience keeps changing and their needs are equally …
more ...Today, and for the foreseeable future, SEO is much less about optimizing for specific keywords, and much more about technical issues, social signals, and the overall trustworthiness of a company and its website. Make sure that your site’s structure and hierarchy are as clear and logical as possible, with …
more ...Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part of what content marketing is about. Google is …
more ...So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. The Internet a crowded and noisy place, so when you search …
more ...Stand out from the crowd and get the edge on your competitors with these straightforward, but vital content marketing practices. As much as it's important to try out new things and experiment with SEO, one thing remains constant -- the importance of title and meta tags. The search engines try to …
more ...Getting screen time from visitors to a site depends on how well you know who you’re trying to target and how much you can tickle them. The barriers to SEO are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to automatically make changes without updating …
more ...The world of SEO as we once knew it has changed and will continue to change as technology evolves and new trends develop. A major consideration when creating internal backlinks is how you link different assets together. Looking at statistics behind applicable keywords will reveal traffic rates and competition levels …
more ...Whether you’re trying to get more clients for your law firm or customers to your ecommerce store selling candy, the cornerstones of good SEO remain true. With the massive sales it enjoyed, and customers all over the world enjoying the benefits of an internet-enabled, user-friendly device in their pocket …
more ...Page resources that don’t load can cause content to not be shown, displayed incorrectly and break interactive content. If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority and searchers will click your link in Google …
more ...SEO isn’t an exact science. Unfortunately, Google hasn’t given us a comprehensive list of ranking factors. Considering that Google has around 200 major ranking factors, and as many as 10,000 sub-signals, we can’t possibly know every single aspect of their algorithm. If you make poor keyword …
more ...You may have heard or been told “just write great content”. The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. Google’s Keyword …
more ...If you think you have paginated content problems on your website, it can be a frightening prospect to try and fix. Some growth opportunities are too good to be true. Thin content is a phrase used to describe websites that lack valuable information for visitors. There’s another strong case …
more ...Proper use of the title tags, along with text modifiers generally provide the best results when a user is using a Search Engine to find specific information or Websites. The key is to find the keywords in our niches which have low competition and create content for those specific searches …
more ...Strategically written website copy includes well-thought-out internal links and calls to action. Even with a beautifully constructed website that offers ideal solutions to visitors' needs, your marketing will fall apart if nobody can find it in the first place. To rank highly with search engines, your content must be simple …
more ...They simply didn’t expect it would become significant. What is SEO? They were searching with clunky phrases like “flower delivery new york.” Now people feel comfortable typing in things like “who delivers roses near me?” Changes in searcher habits are usually subtle, but will affect which keywords will be …
more ...A Google algorithm change was implemented in January 2012, which penalized websites with too many banner ads “above the fold” (“Top Heavy”). Sometimes, webmasters do not use spammy tactics for generating content but their pages are still fall under the thin content category because they do not answer user’s …
more ...SEO stands for search engine optimization. Essentially, SEO is the strategy & process of optimizing your website so that it shows up higher in search engine rankings. Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the …
more ...Thin content on category pages can also arise when drilling down into faceted category navigation until a page is reached with no products. If you think that SEO is the magic potion for immediate online success and profit, you’ll be sorely disappointed and frustrated. SEO is valuable to your …
more ...You were probably a little surprised when you first found out about all the factors that are taken into account to rank websites. In fact, it is estimated that there are more than 200 factors Google considers when ranking websites (and some say that “200” is just a convenient round …
more ...Hiring a professional website designer can help with the cosmetics and get you taken seriously by your visitors. You'll also want to be sure that you're not misleading visitors, they should be getting what was advertised when they looked at the site's description. Thin content can negatively impact your search …
more ...On-page optimization is one part of search engine optimization and, as the name suggests, it covers all the measures and modifications that are made on your own website. There are several elements on your website which you can influence and which enable search engines to index your content and understand …
more ...An example of a Meta Tag that does not necessarily impact on SEO is the viewport Meta Tag; Google uses unique variables in the local ranking algorithm. However, Google's local algorithm and the organic algorithm are interconnected. Websites with good traditional SEO elements also get better rankings in Google's local …
more ...Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals …
more ...The internet becomes more competitive every day, but it is still a relatively immature medium that is evolving quickly. Unlike channels like PPC which can easily be switched on and off SEO isn't so instant. Like all things when it comes to building an effective SEO strategy research is key …
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