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Firstly, it’s worth checking out your website’s current page load time with Google’s handy PageSpeed Insights Tool. Site speed plays a vital role in search engine optimisation (SEO) and improving your search rankings. What is the first thing that you do when you want to learn more about a product? What do you do when you're trying to find the solution to a problem? The vast majority of people carries out a search on Google or another search engine. People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so that more advanced users can find content quickly. Titles also help to naturally break up content to give readers’ eyes a break.

Layout, formatting and LSI combine to make great SEO

In reality, the best strategy is simply to ask yourself if the use and placement of a keyword reads naturally. When using internal links, it’s Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... important to link to the page with descriptive keywords. That helps your rankings and your visitors as everyone will have an easier time figuring out what the article you link to is about. Stop using keywords in your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title, then you don’t know how to optimize a Web page. Titles and URLs are options, not requirements, in search engine optimization. Learn to understand and fully appreciate the difference between being able to do something and needing to do something. Without an inviting layout, your content has less of a chance to be seen.

Focus on producing content that is relevant and engaging

It may seem counter-intuitive, but Google is tightening its organic results for 3rdparty websites and trying to respond to the good amount of searches by itself. Or does the web visitor click on another internal webpage?Grammar and spelling errors send a clear message to Google that your site contains content that is of poor editorial quality. Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first place. Rewriting the description for a product, which is going to be removed from the website in the near future, typically provides less return on investment than ensuring new products have unique descriptions for their full lifespan on the website.

Make sure you know exactly what you're doing with html

Other search engines are likely to follow suit eventually anyway, so it’s advised that companies make their sites mobile-friendly sooner rather than later. In the modern search landscape, a multitude of disciplines feed into organic success. Everything from Social and UX, to PR and Content plays a part in a fully realized organic search strategy. An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. Gaz Hall, an SEO Guru from the UK, said: "They are the first pages that your customers will see when clicking on a link, a PPC advert or arriving on your site from a social media post."

Answer the questions of your potential customers with regards to 301 redirects

Sharing pieces of content, regardless of if it’s from your site or someone else’s, is key. When A great example that I like to use is PNS. people have questions, they type them into Google. That is why Hummingbird came about. What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? What if your competitor is way more descriptive and helpful?