Web users are busy and they expect to find the answers to their wants, needs and questions immediately. If your site is confusing and hard to navigate, people will leave and never come back. At the end of the day, consumers want to feel like they’re always interacting with something natural and real. You only need to look at the recent article by eConsultancy to see that potential customers aren’t looking for products just for the sake of it. By refining your keywords, you can minimize your competition drastically, as well as boost traffic and conversions.

How to really understand keyword stuffing

The only way unethical SEO techniques are ever going to be eradicated is when Google themselves get clever enough to work out how to tweak their algorithm to ensure these tactics no longer work. Don’t get me wrong. Google have come a long way during the past few years in stamping out unethical SEO spam but they are far from ensuring none of it works. If visitors get what they Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... need from your site, they’re more likely to come back or link to your pages. Maybe blogs aren’t what you need right now. Maybe you should consider some long-form, evergreen content instead. Maybe we should get your user interface updated before we start delving into link building. By continuing to add content and informative writing to your website, you’ll be able to tell search engines that your website is still being maintained and hasn’t just been left to itself.

The back story of web 2.0

Building trust means advocating for the site visitor to get what they’re promised. For many businesses the goal is to get their business to position number 1 on Google, but did you know that there’s a new top spot on Google called position zero. You’ve probably noticed these results but maybe not understood them properly. Position zero is all about using featured snippets to give an informative answer to a user’s query. It’s not uncommon for the results that are further down the first page listings to be featured in position zero. Learn to write good website copy and your Search Engine Optimization (SEO)—think of it as digital catnip for Google—will improve, as will your site ranking. The focus on the right audience and the right content brings an understanding of the content that they’re more likely to consume.

Define your goals with regards to white hat SEO

If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. People continually say that SEO is dead and that trying to rank in Google is futile. Then you get a sales pitch that points you to a social media product or some other type of paid traffic gimmick. Since the ascent of Google as the world’s #1 search engine, links have been the primary concern of most SEO practitioners. Gaz Hall, from SEO Hull, had the following to say: "You don't need statistics to show you that in the past few years the online mobile market has exploded, overtaking desktops years ago."

Focus on performance, user experience, and trust rank

A good starting point would be to use Google Analytics to identify your top 10 ranking pieces of organic content, and see what contextual changes you can make so they remain pertinent. But be aware of making too many changes, you don’t want to destroy the very thing that made them so popular in the first place. There’s Take a butchers at Indozine, for instance. so many different types of sites, different ways that you can optimize, different types of optimizations you can try to achieve from different page rankings and different styles of search results. Since companies started hiring SEO experts back in the 90’s, SEO has changed. The trouble with creating your second or fifth page for lollipops, for instance, is that they probably all make the same points.