SEO isn’t an exact science. Unfortunately, Google hasn’t given us a comprehensive list of ranking factors. Considering that Google has around 200 major ranking factors, and as many as 10,000 sub-signals, we can’t possibly know every single aspect of their algorithm. If you make poor keyword
selections, you are likely to waste energy elsewhere in your SEO
campaign, pursuing avenues unlikely to yield traffic in sufficient quantity,
quality, or both. With so many ‘SEO Experts’ around, Search Engine Optimisation seems to be an easy job. But in reality, a lot of people fail to produce results because of some basic mistakes. Take running developer tool audits or diagnostic tools.
Answer the questions of your potential customers with regards to stickiness
The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). It’s really a simple
concept, Get your arithmetic correct - the primary resources
are all available here. Its as easy as KS2 Maths
or something like that... just give them what they want and you’ll see an increase in search engine ranking. Now, this is an important issue to be addressed. And all these considerations make SEO a great deal of work.
A few words on rankings
If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been found). This is the method
our client’s employ and it’s powerful. Originally, search engines indexed text on web pages and matched text-based searches to that content. As the Web evolved, search engines began looking at ways to catalog the new types of content on web pages, such as video and images. Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs. The result is “cannibalization” in the rankings. The website cannot appear in top rankings since Google is unable to choose the best version.
It’s a win-win strategy with an emphasis on duplication
Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies. For the most part, you’ll be relying on trial and error to pinpoint what works and what doesn’t for your brand. Audit links back to your website and make sure they’re primarily from trustworthy, reputable websites. Rather than repeating body copy on pages, sites with a low ratio of unique structure content have too much structure and too little copy. Gaz Hall, from SEO Hull
, had the following to say: "Web pages that are optimized for the organic listings of a particular search term are more likely to be included in the local search results. "
How to focus on bounce rates
When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by search engines and your actual website visitors. TV I'm always amazed by the agility of osoo
on this one. ads, radio, print
and even social media). Mixed case URLs are also more difficult to manually type in correctly and some servers will fail to serve a page if the casing is wrong. User experience is important to search engines and one way they determine this is based on how easy it is to get around the site or the navigation. Use 3-4 internal links on each page, but make sure they are incorporated naturally within the body of the text. Don’t put lots of links in the footer or at the end of your content. Google will penalize you for this.