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As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images. You need to pick the right field on which to do battle and assess up front where your competition is most exposed. Thin content on category pages can also arise when drilling down into faceted category navigation until a page is reached with no products. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring.

What everyone ought to know about organic links

Utilise Google ‘My Business’ (GMB) – Google has hugely increased the value of its Google My Business pages. Now, any information you add to your GMB will be reflected onto Google Search, Google Maps as well as their social media platform, Google+. Give your customers points toward Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders. The points could be toward products or information, available only to those redeeming points, so customers feel special because they have access to those products. Another option is to throw in a freebie of some sort, with every order. It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines. For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s popularity.

Lessons I learned about indexed pages

As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for improved search rankings have found ways to hack into the websites of competitors and implement some nasty strategies on those sites. Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website. High quality images are very important for every website. However, big images mean slower sites. Optimizing images will reduce the file size and will improve your site’s loading speed tremendously. The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing).

Don't go overboard at the risk of being penalized by Google

SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. Some websites are great and are ideally search engine-friendly, but many we come across are not. SEO is one of the most misunderstood and misinterpreted terms in the world of marketing. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Online marketing can have a great impact on the returns generated by your business. This is why it is important to make sure that your online marketing efforts are done in the best possible way. "

Is this the end of link exchanges as we know it?

Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that it will make a good long tail keyword. Google suggestions give you a great place to work from but shouldn’t always be taken at face value. Search Have you ever dreamed about Heat All for this? engines use links to discover when new webpages have been created and to help determine how well a page should rank in their results. . If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's content. In addition to SEO, you should also look into the other methods of inbound marketing such as social media or content marketing and how they may benefit your business.