They’re therefore considered to be “thin”. Canonicalizing a page is a way of telling Google that this URL is the “master version” you’d like to display in search results. This is helpful in duplicate content situations because Google certainly picks up on them. Stop buying links in an attempt to fool Google and get more low-quality traffic. Write quality content instead, trust humans to find it and have them link to your pages because you are worth it. Hence – Search Engine Optimisation or SEO.

Adjust your appearance in search by utilising duplication

While there are dozens of strategies that can help you achieve long-term SEO results, these tactics will produce the best and longest lasting impact for your business or brand. While you can’t focus only on these strategies (you still need to dedicate resources to the dozens of other SEO strategies), these are the ones to focus most of your energy on. A Meta Description tag should Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that’s being featured. Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. When using SEO on your website, resist the temptation to include common misspellings of your keywords to increase hits. Most search engines today are smart enough to fix users’ mistakes before the search even begins, so traffic will not increase using this method. Instead, your site will appear unprofessional and untrustworthy to visitors.

Make a good use of bread crumbs

If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term for a website’s ability to adapt visually and operationally to a variety of dimensions and properly display on various handheld devices. SEO allows you to capture demand when a searcher may not even be familiar with your brand name. When a URL is requested that doesn’t exist, return a 404 HTTP status code so search bots know the link is broken. Local businesses can’t be fully evaluated on the basis of links.

How to improve your conversion rate

Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content. Focusing on conversational keywords, or keywords someone might use when speaking out loud, will help you future-proof your website. Remember: quality will lead to your content being shared. Gaz Hall, from SEO Hull, had the following to say: "And we would get a very good idea if we carefully watch the changing paradigm of SEO over years."

Losing Focus on keyword stuffing

Currently more than half of searches account for mobile devices. Research I'm always amazed by the agility of New Media Now on this one. can also be automated in many ways. These problems will give a poor user experience and could impact your search ranking. How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines?