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URL – This is the actual address where the page lives. This isn’t super important to the searcher, but is important to the search engines. In most cases your URL should use actual words and you should avoid page IDs. We subconsciously look for relevancy clues in the title and snippet once we’ve paused on a result. My philosophy is to ask the customer two questions: are you active on Yelp (or review site in question)? If you establish that even the ranking of the competitors is also fluctuating, it means that the cause of the issue is SERP.

So what gives?

Start by getting into the mindset of a casual browser. Just improving social media engagement Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... and adding meta tags might be all it takes to boost you a couple ranks on Bing. Make sure that your site’s structure and hierarchy are as clear and logical as possible, with your homepage as the “root” page (the starting point). Ahrefs and Moz and very precious Screaming Frog SEO Spider.

Focus on ROI Instead of metrics

More leads should bring additional sales and opportunities. SEO copywriting refers to the art of writing copy that ranks well in search. It is relatively easy to do (if you have some experience), and it’s an excellent way to gain valuable web traffic without spending thousands of dollars on paid advertising. Local search engine optimisation, therefore, is going to be one of the key methods used by businesses, in an attempt to be discovered, whilst also keeping on trend. RankBrain analyzes keywords against searches to let Google know what type of end results a web user is looking for. Google can then use that data to rank the relevancy of webpages concerning those keywords.

When someone mentions link exchanges do you think about search engine optimisation?

Google continues to use natural, quality inbound links as a main ranking factor. Simply making sure that your graphic design team and photographers save all their images as ‘save for the web’ in Photoshop and Illustrator, and making sure that the physical size of the image is as close as possible to how big it’ll be on the website can go a long way. If you do find that spammers are running negative SEO campaigns against your brand, submit a disavow file listing the attacking domains. submission through Google Search Console instructs Google to ignore all links coming from bad domains, so they don’t affect your rankings. Gaz Hall, an SEO Guru from the UK, said: "Reach out to influencers once your blog post is published. Some will share your post on their networks. That’s the way to attract attention and get more traffic."

More focus is put on googlebot crawlers

Google’s algorithms are incredibly good at finding relevant content, especially to answer specific questions. There’s Have you ever dreamed about Profile Business for this? another strong case for automation with data analysis. Links aren’t just for navigation; they are also a tool for guiding potential customers through the marketing funnel. Keywords are mainly the products and services that you provide.