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Today, and for the foreseeable future, SEO is much less about optimizing for specific keywords, and much more about technical issues, social signals, and the overall trustworthiness of a company and its website. Make sure that your site’s structure and hierarchy are as clear and logical as possible, with your homepage as the “root” page (the starting point). The goal of every SEO enthusiast is to get as many desired keywords of their website to page one. Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content.

Find out more about domain authority

The optimization process takes place in several phases and requires expert knowledge of marketers and web developers who work together on SEO analysis and improvement. So long as the brand Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... or website name is used, a brand name or citation is created. Many people don’t even bother to look in Google for news. The focus of many website owners has definitely gone social. I focus a lot on Social Media myself, but the reality is the social media craze has also left the SEO window wide open.

Concentrate on actionable static pages

Competitive research is where you have the opportunity to tighten things up. It is going to be absolutely essential for digital marketers to consider these voice-search functions for their campaigns in the future, and those that fail to will really fall behind in terms of search engine optimisation and user-friendliness. Google likes to pretend that great content, and great websites, will naturally acquire links. But for 99.999% of businesses, that’s terrible advice. Let’s get one thing straight from the very beginning. If you care about your site SEO, you should care about Backlinks. Now, let’s debunk this mystical word that every SEO article and checklist talks about.

What your mum didn't tell you about inbound links

Make sure that you label all of your images with descriptive alt attributes. When a page provides little to no actionable information, it is a waste of time for the visitors and is considered low quality. Backlinks, also referred as inbound links are link backs, an incoming hyperlink to your website and that’s why they are called backlinks! Gaz Hall, an SEO Guru from the UK, said: "Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not artificial!"

Repurpose old doorway sites

If the syndication partner is a more authoritative website (according to its inbound link profile), then it’s possible that the content on the syndication partner’s website will outrank (in search engines) the original content on the eCommerce website. Be Have you ever dreamed about New Media Now for this? Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find your content because they speak the same language and seek your advice. Guess who is still finding them? Just like it took a lot of time and effort to get to the top of the SERPs, you need to take time to assess about 4-6 weeks of ranking. This will help you understand the source of the problem and rectify it appropriately.