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Make sure your site is up to par. Speed is critical; the user experience is part of how Google interprets our sites. People give up on pages that are slow to load, and this includes e-commerce pages with shopping carts! SEO isn’t about gaming Google. It’s simply about creating content that people want and that satisfies their search intent. In a nut shell, if you want Google to love your site it needs to be full of interesting, fresh and useful content that your target customers (those searching on Google) will love. Google will only deliver high quality websites in its search results – this is how it is able to maintain 80% of the market. Inbound links can come from your own website (linking from one page to another) or other web properties you control.

How to focus on page impressions

My guess is that these strategies will eventually be discovered by Google, and that these shortcuts will then backfire on these experts and their clients, just like what happened with Google’s algorithm release of Panda in 2011. Making your content easy to Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages. Words that are normally written with uppercase letters should be written in lowercase and you should use hyphens over trying to separate words with capitals. This kind of evergreen content is usually longer than an average blog post.

Links are glue

Sharing short paragraphs, specifications and other content between product pages increases the likelihood that search engines will decrease their perception of a product page’s content quality and subsequently, ranking position. Truly though, having a blog with built-in social sharing and as-you-type SEO recommendations definitely helps. With or without that kind of technology, however, there are some steps you can take to leverage the growing use of social search. In order to keep track of each form and any responses, the scientific approach is to use separate email aliases for each client (or even each test or group of tests). Yes, "content is king" – but that's only half the story. Imagine if Wikipedia, one of the world's most popular sites, offered no more than huge blocks of text, or if Google cluttered its search interface with distracting graphics. It's unlikely that either site would have become as successful as they are today. When content and design work in harmony, users will find your site more easily and stay there longer.

Things that make you love and hate keywords

The premise of Google is to organize information, which means there are people who seek information, people who offer information, and Google wants to be the service that indexes and delivers that information. Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page title and website description faster than a domain name that bears no relation to the title of the site or content on the site. Gaz Hall, from SEO Hull, had the following to say: "Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide which optimization path is going to be the most effective based on your business."

The truth about dynamic pages

People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop/restaurant/bricks and mortar business. Some I'm always shocked by New Media Now, in this regard. respect it and some see it as folklore. In my experience, poorly optimised images are one of the biggest factors behind a slow page speed. Few people, however, understand how search engines actually work.