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A title tag describes what your domain is all about. This is one short sentence in which you describe your online space. It will appear in several places, such as: the SERPs, social media, external pages, and in browsers. It’s a little reassuring, too, that some things we make online have a chance to endure. SEO or Search Engine Optimisation is the process of using keywords and relevant clear content to aid businesses move up search engine results pages. Are they keywords with a history of high click through rates (CTRs) and conversion?

How you will benefit from stickiness

Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. Bold and italics can make Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... your keywords stand out more with the search engines. As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords Thin content should be avoided at all costs for SEO purposes.

Be clear, truthful and accurate when it comes to site submissions

They follow the same methodology, staying on top of news about select topics to better spot trends. Link reclamation can help you get fresh links by finding broken links to your site and having the publisher fix them. If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. Ongoing addition and modification of keywords and website con­tent are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect.

What Are Keywords, and Why Do They Matter?

Sitelinks can be a little bit of a double-edged sword: even if you can get Google to display them, they might not necessarily be the links you would have chosen to display. Body Keywords – Body keywords are regularly composed of two words which will offer some information on the customer’s intent, but not too much. More leads should bring additional sales and opportunities. According to SEO Consultant, Gaz Hall from SEO Hull : "In the eyes of Google, you’ll earn a higher authority by having a better-functioning site, such as one that’s optimized for mobile devices, loads quickly, and has an optimized internal navigation structure."

Thinking about SEO campaigns makes everything OK

If you were involved in link-building practices that clearly violate Google quality guidelines and your website experienced a sharp drop in traffic, it might be Penguin. Headings Have you ever dreamed about New Media Now for this? can help Google to grasp the main topics within your post which, if it’s a long piece of content, can often be varied. However, it’s expensive – we’ll be discussing influencer marketing in detail later in this book. PageSpeed Insights is a powerful tool to analyze the performance of your mobile site. It’s easy to use and gives you loads of insights into the loading speed of your site. Put in your URL and Insights will give you two scores: one for mobile and one for the desktop.