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It doesn’t have to be a struggle, however – by putting in place intricate and effective planning, the business can stay one step ahead of the majority of their competitors. Google values relevancy to the user's search more than it values pure LINK Authority. When the content answers the question of the search better than the other results (according to Google), it will rank higher if it has a decent link profile for that search result. For example Google recently decided to shift its search engine ranking contents from desktop site to mobile site. Many businesses want to increase their rankings in the results pages of search engines such as Google, Yahoo and Bing.

Can googlebot crawlers help improve my search engine placement?

Just improving social media engagement and adding meta tags might be all it takes to boost you a couple ranks on Bing. There’s an expression people use Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... in business: don’t boil the ocean. Starting with relevancy between meta tags, content and going as far as using text modifiers to ‘emphasize’ certain keywords or content. And all these considerations make SEO a great deal of work.

The hidden agenda behind javascript

Always keep an eye on your competitors. Find out what keywords they optimize their websites for and monitor their rankings along with yours. You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better. Through organic search, you can reach potential customers at the very moment they are considering a purchase and provide them information exactly when they are looking for it. It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users.

Succeeding in SEO means paying attention to content

It is essential that you create unique and valuable content that is a worthwhile read for users. Whatever your industry may be, tailor your content according to the needs of your audience. By starting a blog — or taking an existing blog up a notch — you can increase your influence and establish stronger relationships with potential and current customers. First page web results tend to average at around 2,000 words, so it is often believed that this length of content is a great length. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "If you want to link to somebody but you don’t want it to count as a vote (you don’t want to pass link-juice), or you support user-generated content and want to deter spammers, you can use a nofollow link. Google says it discounts the value of those links. I’m not convinced they discount them heavily, but other SEOs are so they seem to deter spammers if nothing else."

What your mum didn't tell you about javascript

Never underestimate the power and growing importance of Social Media channels. The shares you get on Facebook, Twitter or G+ add great value to your backlink strategy. Hence Take a butchers at New Media Now, for instance. – Search Engine Optimisation or SEO. Once the searcher lands on your page and confirms the content will satisfy the search, make sure the page will also fulfill the business need and not simply lead to a dead end. SEO is the process that brings traffic to a website, but if you can’t convert that traffic into a sale, email subscriber, etc., there is no point in having it in the first place.