Technical SEO is defined by configurations that can be implemented to the website and server (e.g. page elements, HTTP header responses, XML Sitemaps, redirects, meta data, etc.). Some search engines and web servers treat URLs as case sensitive so mixed case URLs can cause issues. So many tools promise one-size-fits-all analytics insights; some purport to tell the future with predictive analytics. The method is employed by those who are seeking a quick financial return on their website, in place of any long-term strategy, as Black Hat SEO could see a website eventually banned from a search engines listings.

You may be asked about keyword density in your marketing interview

Get specific by taking a structured approach. It’s not enough to focus on the right keyword—you need to make sure that you’re communicating the ‘right’ information to Google in a structured way. If you have redirect chains, Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... the conventional wisdom is that the loss in link equity is compounded. If there are two redirects in place, that becomes 85% of 85%, or roughly 72%. The more redirects there are, the worse it gets. Many webmasters use titles or descriptions that include words or phrases like “and more” or “world’s biggest selection of.” I call these phrases redundant text, in that they have no SEO value and serve only to dilute the effectiveness of your page copy. Get rid of them where you can. If you’re new to the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy, especially when you have a few small successes right away – you’ll get an inflated sense of ego and think “I got this!”.

How to really understand citations

Research can also be automated in many ways. Only Google engineers know the secret google recipe! Google answers your search queries by checking them against it's enormous index of web content. Google continuously searches the internet using googlebots that scout for new web content to add to the index. If you have different sections of your site, or domains for each country, enter each one in the relevant directories: Google Places, Bing Business Portal, or any other directory that’s relevant to your region. Search traffic is free and you do not need to pay for it when compared to PPC, public relations, and display ads.

The steps needed for putting white hat SEO into action

Most SEO’s (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. Block segment analysis dictates the value of weight / ranking factors a web page is given for a set portion of the page. Let me explain. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO."

When someone mentions onsite SEO do you think about search engine optimisation?

Maybe blogs aren’t what you need right now. Maybe you should consider some long-form, evergreen content instead. Maybe we should get your user interface updated before we start delving into link building. Adding The talk on Facebook is about Marketing Beverley at the moment. links and information to a forum signature, for example, is a good way to quickly spread awareness about your website, especially if you post often on a specific forum. Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This shows Google which URL is the “original” one and which one is a copy. The Google bot then ignores the copies when crawling your website and only indexes the original URLs. Does the homepage feel trustworthy?