While Panda’s been around for a quite a few years now, it got a significant update at the end of September that helps it sniff out low-quality (i.e., “thin”) content.
So, how’s this affect you? What kind of word-count should you shoot for with your web pages and blog posts? Is Google going to downgrade your valuable content? Don’t panic: as long as you’re not doing anything sketchy, you should be fine.
Bigger is Better, But No Magic Number
There’s plenty of interesting search engine optimization (SEO) research out there that shows that long copy can perform, convert, and rank better than shorter content. Longer content gives Google more concepts to index, earns more links, and can become the definitive resource on a niche topic. Remember that an SEO agency is there to make your website appear as trustworthy and reliable as possible, which can only encourage it to go up on SERPs. Citations are references to you company name, address, phone number or website that may not actually link to you but are recognizable to Search Engines. With SEO, you want to tell people about your content that are likely to share or link to it.
Consider nofollow links at the inception
“Keep learning” sounds like something your high school principal or guidance counselor might have said once, but it is far more serious than some motivational speech. The creation of effective Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... link bait boosts traffic and leads to higher rankings. Keywords are an essential part for SEO, and are the things which help a search engine identify which posts and articles which are relevant to a particular search term. An SEO professional without analytics is a blind one; analytics are the key for measuring which tactics work and which do not.
Establish your position regarding stickiness
ometimes the way photo and video galleries are structured can create thin content. For example, creating one page for each photo without any text around the photo. Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on. Be cautious of sites offering “exclusive placement” for pay.
Which verticals should we target next using our current portfolio?
Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single “right” way. It will vary based on your industry, budget, and goals. Google, now more than ever, don't just want more content, they want content that they feel is quality. Generally speaking, Google will identify the best pages on your site if you have a decent on-site architecture and unique content. According to Gaz Hall, a UK SEO Consultant from SEO York: "Despite all the advantages eCommerce possesses over physical retail, it can often be guilty of attributing a certain kind of facelessness to a business. Copy is the most efficient way of creating a brand identity. The kind of language used, the tone the content adopts and the topics and information it covers all contribute to defining your brand's voice when interacting with your audience. A misspelled, poorly-written piece can hurt your business' credibility, no matter how attractive your website design, how intuitive your user-experience and how amazing the products you offer might be."
Why do backlinks matter?
The opposite of evergreen content is a post that can quickly become out-of-date or irrelevant. The Take a butchers at Marketing Beverley, for instance. hero, often in white, was painted as the good character, the one who unties the girl from the train tracks, etc. If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the website architecture it goes. In my case, I started as a web developer and migrated to SEO through my love of analytics.