Repurpose old doorway sites

Today, and for the foreseeable future, SEO is much less about optimizing for specific keywords, and much more about technical issues, social signals, and the overall trustworthiness of a company and its website. Make sure that your site’s structure and hierarchy are as clear and logical as possible, with …

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The death of anchor text

Page resources that don’t load can cause content to not be shown, displayed incorrectly and break interactive content. If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority and searchers will click your link in Google …

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Think like a human not a robot when it comes to URLs

If so, would you feel comfortable giving us a review online? The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage people to click through and read your blog. You only have 156 characters to play with, so every word has to …

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I urge you to think about webmaster tools

You were probably a little surprised when you first found out about all the factors that are taken into account to rank websites. In fact, it is estimated that there are more than 200 factors Google considers when ranking websites (and some say that “200” is just a convenient round …

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Facts about sitemaps that will make you think twice

An example of a Meta Tag that does not necessarily impact on SEO is the viewport Meta Tag; Google uses unique variables in the local ranking algorithm. However, Google's local algorithm and the organic algorithm are interconnected. Websites with good traditional SEO elements also get better rankings in Google's local …

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The death of onsite SEO

Using hot keywords and search phrases is crucial to catching people using search engines, but crafted content shouldn’t look mechanical or read like a lecture. The deluge of content that has appeared on the web over the past few years has reached almost terminal velocity. The best way to …

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The worst advice I've heard about SEM

Even though links from Wikipedia are nofollow, there is speculation that Google’s algorithm still does take these links into account, at least to some extent. If you happen to be a newbie in the world of digital marketing, you might be not familiar with evergreen content quite yet. Seek …

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Unexpected ways plugins can impact your marketing efforts

In the short term, improving your SEO can have a dramatic impact on getting new customers. The page title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, and …

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Review your website’s design

You can’t seem to find your content anywhere. Search engines will eventually find your site online, but that can take a while. To speed everything up, you should submit your website to the most popular search engines like Google, Yahoo, Bing, etc. Growth is typically measured in units such …

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Things you most likely didn't know about domain authority

The tech giant has such a big share of the market that 'Googling' has become a verb. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion." When a person searches for something in a search engine, they are looking for specific …

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Discover the connection between user experience forums

Since the very earliest days of the mass-market internet, people have spent anything from a dollar to $14 million (on sex.com) to acquire keyword-rich domain names. Now you’re definitely going to rank for your keywords. Content is essential to score high search engine rankings. Agency SEOs have an …

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More importance is given to sitemaps

Just think about this for a moment. This assesses if your own website can be made much more profitable. Over the past couple of years, SEO has significantly changed as search engines get smarter. There is a huge difference between what SEO was five or two years ago and what …

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Think like a human not a robot when it comes to backlinks

This means that users are relying on more conversational, colloquial and even dialectal sentences and queries to do their searching. Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your unique selling …

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Learn from these mistakes before you learn about plugins

In some spaces, SEO is just too competitive for small websites. Since the Penguin algorithm update in September 2016, Google has been watchful for anchor text keyword density. Leaning on exact anchor text too frequently appears suspicious to the search engine, which could result in worsened SEO rankings. Google, for …

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Search engine health checks should look at meta tags

User-generated content can increase the relevance and freshness of a website. Users can interact with your website in many different forms. The most common ways include blog comments, question and answer boxes on products, and reviews! Local keyword research comes into play when you get a spike in organic traffic …

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URL structure acts as a categorization system for readers

If you want to sell products on your website and need to drive customers towards it, then SEO can help. Your SEO strategy might include links to other websites or pages within your own website. Sometimes pages are no longer available and content is permanently removed from a website. When …

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Reasons why you cannot learn reporting well

Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. The best way to get backlinks from other blogs and from social media sites is …

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Find a simple guide to content and read up about it

You can do this by installing User Agent Switcher for Firefox and changing your user agent to GoogleBot 2.1. Search Engines also take into account domain name age and whether or not a site is stagnant (no new content being added regularly). These are important considerations to take into …

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Write a 1000+ words article about local search

An increase in the number of external sites linking to a piece of content can be seen as an indicator of relevance and freshness It really wasn’t that surprising; studies have discovered that more than half of teenagers use voice search on a daily basis, and a similar number …

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Headings and web crawlers

If this is the case, you need to collect and consolidate redundant information so that it will live on just one or a very small number pages that are relevant to that information. Google’s own Matt Cutts has clearly stated that they do not want to send users from …

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Having fun with offsite SEO

We’re looking for the low-hanging fruits that are easy to implement but the potential positive impact is relatively high. Consider the probability of success, potential impact and resources needed to execute that tip. It can affect a website negatively if too many Google AdSense links or too much advertising …

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Create an Engaging Web Presence by the use of LSI

Higher rankings lead to more clicks and visits from interested searchers, and that search traffic is uniquely valuable because of its high relevancy and timeliness -- people search when they’re interested or ready to perform an action. With so much competition in the outside world, some companies insist on using …

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Reasons that marketers love googlebot crawlers

Today, due to the way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming. When you use underscores to separate words in a URL name, Google will read it as one single …

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Random musings on onsite SEO

Keywords as the first word in a domain name will boost your traffic a little. Using a country TLD (top level domain) will boost your rankings locally but hurt you internationally so use that with caution. If you want your pages to be considered high quality, you must have at …

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Never underestimate the influence of inbound links

There is nothing as sad as people who spend days and weeks writing about something and then… nothing. All that passion and knowledge for nothing. Good, and yet unnoticed articles are something that happens every day and to everybody. If you still think you want to tackle the SEO for …

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The hidden agenda behind bounce rates

Covering hot new topics and industry news is an excellent way to get to the top of the SERPs fast. Everybody wants to know the latest and greatest. This is far better than having one endless page of blog posts as this particularly negative when it comes to user experience …

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My thoughts on non reciprocal links

There are many things that you can do to get better rankings on Google and other search engines. If you use up-to-date SEO methods that play by the rules, you will get results that last. You want to make sure the pages of your website provide great value and are …

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Facts about CTR that will make you think twice

As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about. You can also include “no follow” tags on the internal links to these faceted …

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Make hits a priority

Many websites contain elements that inadvertently block search engines. If your website contains such an element, search engines won't be able to index your pages correctly. If you can’t meet a visitor’s need on that page, direct them to a page (or even another site) that can. The …

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Reasons why you cannot learn conversion rates well

The key is to consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites to link to your site. This is the perfect example of ‘emergent SEO’. Spend some time to get to know the people who …

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Types of site changes brought on by non reciprocal links

Employees should not be writing reviews, ever. When people hear “T&T,” they’re likely to think of dynamite rather the act of building trust and transparency with your website visitors. Google doesn’t like using the word ‘penalty’ but if your entire site is made of entirely of republished …

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Invest in LSI

Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can turn a lot of people away from this aspect of SEO. Don’t let it scare you! It is not nearly as intimidating as it sounds. Publish content that …

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Understanding CTR in relation to your marketing strategy

If you fail to understand your customers’ search behaviour, you are missing one of the most important parts of your audience. For example, “payday loans” is an industry riddled with web spam. Stick to original content, found on only one page on your site, for best results – especially if you …

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Putting It Into Practice

HTTPS (secure) URLs are typically created after a user has logged into an eCommerce website. If the syndication partner is a more authoritative website (according to its inbound link profile), then it’s possible that the content on the syndication partner’s website will outrank (in search engines) the original …

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Self-publishing Parasite SEO based purely on hits

Link farming, buying links, getting links from any site (not just your niche), aggressive link building with low quality spun content, link exchanging, etc. are all considered bad and unethical ways of creating backlinks to your site – not recommended and are punishable by the search engines’ rules. We know consumers …

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Learn from these mistakes before you learn about SERPs

Keyword stuffing fell out of favor once Google updated its search algorithm to combat and penalize this practice. Google makes approximately 500-600 changes to its algorithm every year, many of which combat similar "black hat" techniques that seek to game search results. SEO and growth hacking share a common root …

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Trends That Will Shape Your Marketing Efforts

While there are a ton of great SEO companies out there providing valuable work and helping companies to reach new heights in terms of their exposure and profits, the unfortunate fact of the matter is that there are probably more not so great SEO companies. It’s possible to rank …

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