Losing Focus on keyword stuffing

They’re therefore considered to be “thin”. Canonicalizing a page is a way of telling Google that this URL is the “master version” you’d like to display in search results. This is helpful in duplicate content situations because Google certainly picks up on them. Stop buying links in an …

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If the clicks keep rolling in, you don't ask questions

You can’t buy success. SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more harm than benefit. It is better to have your links spread out amongst a lot of domains with targeted, but …

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Write about URLs

Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part of what content marketing is about. Google is …

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Things that make you love and hate widgets

Getting screen time from visitors to a site depends on how well you know who you’re trying to target and how much you can tickle them. The barriers to SEO are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to automatically make changes without updating …

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Things to avoid when dealing with LSI

The world of SEO as we once knew it has changed and will continue to change as technology evolves and new trends develop. A major consideration when creating internal backlinks is how you link different assets together. Looking at statistics behind applicable keywords will reveal traffic rates and competition levels …

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Make sure you know exactly what you're doing with local search

If you think you have paginated content problems on your website, it can be a frightening prospect to try and fix. Some growth opportunities are too good to be true. Thin content is a phrase used to describe websites that lack valuable information for visitors. There’s another strong case …

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Make Sure Redirects Persist

Proper use of the title tags, along with text modifiers generally provide the best results when a user is using a Search Engine to find specific information or Websites. The key is to find the keywords in our niches which have low competition and create content for those specific searches …

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The broken link-building method aided by organic links

SEO stands for search engine optimization. Essentially, SEO is the strategy & process of optimizing your website so that it shows up higher in search engine rankings. Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the …

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Here's what industry insiders think about CTR

It’s psychological; our brains love lists. If you create some cool list, there is a big chance that people will click on it and later share it. If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results …

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What your mum didn't tell you about link exchanges

Higher rankings lead to more clicks and visits from interested searchers, and that search traffic is uniquely valuable because of its high relevancy and timeliness -- people search when they’re interested or ready to perform an action. If your blog lists your individual posts in order of the date that …

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I bet you didn't know this about link exchanges

Boilerplate content is a fact on the web with many many sites, espesially sites that do rank well and are very credible. Google handles it, you don't really need to worry about the boilerplate content, Google can figure that part out. It can be a good idea to put yourself …

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Carve out time for concentrating on text links

Nowadays the way in which we structure URL addresses, write title tags and meta-descriptions, optimize website images and so on becomes less important as Google focuses on other SEO factors (mostly on content and link building techniques). To be a leading part of this new marketing technique, it is necessary …

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Discover the connection between user experience html

If you are planning to have more than one site, costs can stack up. It is also likely that Google will recognize your sites as being related and will ascribe less weight to any links between your related sites in determining the ranking of any one of them. Google has …

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The truth about long tail search

Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings. SEO in Digital Marketing – Just imagine having an outlet without having any signage onto it – no name, no windows…nothing in particular. Select the best related keywords and start a list …

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Reasons why you cannot fully understand splogs

In a world of content marketing where it takes hours and days to write quality SEO content and blog posts, this type of attack can be particularly disheartening for content creators who see their work immediately discredited and used against them. Fast forward a few years and Mobilegeddon hit the …

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The best advice I've listened to about bounce rates

This can prove to be very discouraging and difficult to deal with, but it’s worth it in the long-run. The tech giant has such a big share of the market that 'Googling' has become a verb. Outbound links to related pages helps Google figure out your page’s topic …

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Ways to tell you're suffering from an obsession with content

Avoid adding unnecessary extensions at the end of URLs. Some organizations choose to silo web development from marketing, which is a mistake. The Disavow tool is part of Google Search Console (formerly Webmaster Tools) that allows websites to discount the value of an inbound link, helping to prevent against link-based …

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What your mum didn't tell you about ROI

If you have any experience with local SEO you probably already know this, but If you are just starting out, here is something you should know. A good way to do local SEO niche research is by typing in your keyword + the geo modifier you are looking to target into …

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Take care when dealing with conversion rates

Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. Running a PBN is time-consuming, it costs money and building clean, legitimate backlinks from real websites doesn’t have to be difficult. If …

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Be clear, truthful and accurate when it comes to organic links

You should search your favourite search engines for search terms such as: “add url”, “suggest website” and add your website to these sites. All of this constitutes to link building for your website. Your homepage is the most important and likely your strongest webpage. The link power (AKA link juice …

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One important aspect is forums

In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure doesn’t allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords …

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Technical aspects of marketing on Google

When you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year. Having checked on the speed of your …

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Reasons why you cannot learn user generated content well

Internal backlinks are created on your site or blog and there’s no external element in their creation. The reason behind the creation of internal links it to make navigation around the site easier. You won’t know how well or poorly your mobile strategy is going if the numbers …

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What your mum didn't tell you about 301 redirects

Industry leaders spend countless hours tracking trends. The best way to create content that converts is to use emotion in your copy and evoke a desire for what you’re offering. An often overlooked, but an extremely effective way of creating a sound web page optimisation strategy – is having a …

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A few words on blogs

A content hub is a set of content (usually web pages) organized around a specific topic (usually a central page). It could be a category on a blog or a section of pages on a website. Deleting Facebook comments or manipulating your reviews will only make life worse. Do you …

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Is this the end of link exchanges as we know it?

As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images. You need to pick the right field on which to do battle and assess up front where your competition is most exposed. Thin content on category …

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Improve engagement by utilising plugins

Symbols such as $, %, + and * appearing in URLs can make your search listings look less appealing. Announced earlier this year, Google’s “mobile-friendly” algorithm update, which began rolling out on the 21st April 2015, has boosted the search rankings of mobile-friendly pages for users searching on mobile devices. A sitemap gives …

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Taboos about metrics that you should know

So, most SEOs are self-taught. Knowing whom you are writing for is one of the best and most important copywriting tips anyone can give you. It can be a good idea to put yourself in your customers’ shoes, particularly if you’re hoping to get your content shared across social …

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Why do backlinks matter?

While Panda’s been around for a quite a few years now, it got a significant update at the end of September that helps it sniff out low-quality (i.e., “thin”) content.

So, how’s this affect you? What kind of word-count should you shoot for with your web pages …

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Concentrate on actionable long tail search

Trust your gut where you see signs of growth. Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. The hard part of SEO …

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Analyse your existing web 2.0

Links are one of the top three factors that Google considers when deciding ranking, therefore, it is imperative that you have quality backlinks pointing to your site. If you work hard on your links, you should see real improvement to your rankings and your overall SEO. Be sure to explain …

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The back story of URLs

Social media can be a useful tool in search engine optimization. When you write something new, tweet the link, encourage your followers to share the link and post it on social media sites. When a link is attached and sent around Twitter, real-time searches will be more successful for your …

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Lessons I've learned from 301 redirects

Don't commit the cardinal sin of letting dots ruin your page descriptions Search engines need to provide relevant results to searchers (so that they’ll keep coming back to that search engine and be an audience for its advertising); and because searchers provide few clues about what they’re really …

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Don’t be afraid to use long-form content

Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor text. Deleting Facebook comments or manipulating your reviews will only make life worse. Some of the most historic cases of explosive growth hacking success involved input into product development as well. URLs with …

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Gauge whether the new changes have been successful

It is about helping your customers find out your business from among thousand other companies. Make Sure You Actually Have An Address In The Local Area – If you really want your search engine optimisation to have impact in your local area, you need to have a store or physical address …

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Which page on my site is most relevant for that phrase?

Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. SEO can help your business grow and meet your business objectives. Although bounce rate is hard to measure you …

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How to learn about non reciprocal links in a few hours

Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. Learning more about your target audience isn’t what directly affects your content promotion efforts, but if you don’t spend time on it, then the foundation of …

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More importance is given to URLs

which can actually hurt your ranking because of high bounce rates, low click through rates, and overall poor user experience. You should make sure that all of your websites (if you have more than one) link to each other, as this search engines can often base page ranking on how …

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Can your site be found for searches for your brand?

Once you start working on the SEO channels you need to commit yourself for the long haul as ranking first on the search pages does not happen in a day. It can take up to years sometimes and if you are lucky weeks. A “backlink” is one of the most …

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