High advertisement ratio can be mitigated by using local search

Stand out from the crowd and get the edge on your competitors with these straightforward, but vital content marketing practices. As much as it's important to try out new things and experiment with SEO, one thing remains constant -- the importance of title and meta tags. The search engines try to …

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Succeeding in SEO means paying attention to canonical URLs

Search rankings from a non-mobile device such as a desktop computer or laptop will not be affected. So, be sure to open that lane by checking how your website performs on mobile applications. Look at how your landing pages have performed since the launch of RankBrain to see if there …

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How to focus on bounce rates

SEO isn’t an exact science. Unfortunately, Google hasn’t given us a comprehensive list of ranking factors. Considering that Google has around 200 major ranking factors, and as many as 10,000 sub-signals, we can’t possibly know every single aspect of their algorithm. If you make poor keyword …

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Great ideas about anchor text to share with your colleagues

The first one is complete copies of a page but has multiple URLs in one website or even multiple websites that always bring you back to the same page. CMO’s eyes light up when they hear growth hacking; it feels new and chichi. Now, industries and specific businesses all …

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Paid SEM is a great source of keyword ideas for free SEO

A Google algorithm change was implemented in January 2012, which penalized websites with too many banner ads “above the fold” (“Top Heavy”). Sometimes, webmasters do not use spammy tactics for generating content but their pages are still fall under the thin content category because they do not answer user’s …

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Take care when dealing with content

your product is a mobile app). Think of it like a roadmap that makes it easier for search engines to crawl and index your site. Rather, it is recommended to use the anchor texts for controlling Link Juice and to make it easier for search engines to assign topics within …

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Write about comment spam

Thin content on category pages can also arise when drilling down into faceted category navigation until a page is reached with no products. If you think that SEO is the magic potion for immediate online success and profit, you’ll be sorely disappointed and frustrated. SEO is valuable to your …

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A few words on SEM

Creating content on a consistent basis not only builds links internally (by linking out from your posts), but also gives you the ability to naturally attract links to your content. A blog is essential to many strategies I list below, such as linking out. They simply have no concept that …

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Focus on ROI Instead of site submissions

The key is to find the keywords in our niches which have low competition and create content for those specific searches to take advantage of the void in the niche we are working in. All of this internal processing knowledge is contained within the semantic network and organized on a …

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Tactics around link building

And guess what? You don’t have to remember or even know all of the factors that influence SEO. You need to learn about what is important and why it matters. Once you have that down, the rest of the details fall into place. Content that is valuable and useful …

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Google and long keyphrases

For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs or social groups. Conversions happen only when a visitor’s comfort levels in trust and transparency are met. There are thousands of millions …

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Reasons that marketers love rankings

Originally, search engines indexed text on web pages and matched text-based searches to that content. As the Web evolved, search engines began looking at ways to catalog the new types of content on web pages, such as video and images. Use that information to write exceptional content and do not …

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Can Images Help Improve My Website’s Search Engine Placement?

Used by companies to promote their products and services, SEO has become a vital component in 21st Century business practices. SEO has the potential to promote companies, without having to pay anything extra for advertising – costs which we’re sure, all businesses would like to save on. The best way …

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Thinking about trust rank makes everything OK

Page Title – This is the first line of a given result, in the example, it is blue underlined which indicates it is a clickable text. This text comes from your page’s title or meta title if they are being used. It is important for this text to clearly represent …

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Having fun with hits

The best way to establish authority and credibility on your chosen topic or industry is to have your SEO content rank high for it. Mobile users are spending more and more of their time on fewer platforms. Because not all links are equal, you need to be very careful when …

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Measure and Improve by paying attention to meta tags

When it comes to designing a new website or redesigning your existing one, SEO should be at the forefront of your mind. Even if buy-oriented verbs aren't included in a term, the specific query itself indicates more intent than a head query such as "shoes." To maximize search engine visibility …

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Top trends in keywords to watch

Maybe your baby is a little less attractive than the others? Search engines continue to usurp more “traditional” means of reaching customers, such as newspapers, phone books, or television. But unlike those traditional means, getting in front of consumers through search engines doesn’t require a huge marketing budget. SERPs …

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Design + inbound links = Greatness

Real value generates traffic, followers, engagement and backlinks. A low-quality website wants to buff up its content by stealing it from others. Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that’s against their guidelines – from …

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What your mum didn't tell you about javascript

It doesn’t have to be a struggle, however – by putting in place intricate and effective planning, the business can stay one step ahead of the majority of their competitors. Google values relevancy to the user's search more than it values pure LINK Authority. When the content answers the question …

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Search engine health checks should look at RSS feeds

Google does have a very good reason for penalizing websites with low-quality or “thin” content. Once the search targets are properly identified, all other decisions will naturally flow from that. Syndication takes the credibility of the site you’re syndicating it too and transfers all the link juice and credibility …

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The ultimate revelation of site submissions

Authority is created over time. It can't be rushed. Monitoring tools are a huge part of ensuring only quality links are connected to your site, and give you an easy way to remove any negative or potentially harmful ones. In today’s competitive market, SEO is more important than ever …

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Learning about link exchanges

SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. One of the main reasons a business professional might reject investing in SEO is because it seems to be highly dependent on the behavior of …

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Strive to keep the focus of the post narrow enough

Thin content can negatively impact your search engine rankings, cause Google to give you a manual action warning, and ultimately gives your website users a poor experience. The world of search is a big one; even if you serve a niche industry, there are hundreds -- or even thousands -- of keywords …

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Write a keyword-rich introduction about citations

Any change you make to your site that will impact your search index has to carefully considered. Search engine optimization is not like the movies, but philosophically an SEO always needs to don the white hat. Several official blogs over the past few years have been focused on mobile search …

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Clarification about javascript

There’s a debate as to whether or not this really matters. Any pages with duplicate content or title tags have the potential of competing with each other in the SERPs. Hopefully your website is laid out in a way that allows users to easily find the content or pages …

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Follow a consistent cadence towards sitemaps

If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you're linking to. Imagine that you're writing anchor text for a text link. If you perform an SEO audit now and then, you make sure your website …

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I urge you to think about forums

Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor text. If your site structure is something you’re not really able to change (easily) then you need to look at the number of pages. One of the most common forms of negative …

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Consider domain authority at the inception

People really love to check their search rankings. Many companies want to use this as a measurement of SEO progress over time, but it is a bit problematic, for a variety of reasons. With the rise of the mobile device, more and more individuals are searching on the go. A …

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Follow a consistent cadence towards webmaster tools

An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. This knowledge helps us determine the best strategy and way ahead for the campaign. It’s also critical to ensure that review content …

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Make that list bigger!

Your keywords are likely to dictate your website’s success online, and you cannot afford to target the wrong terms. Speaking from experience, I have often seen product manufacturers describe a product from their point of view. As machine learning evolves, along with hardware, detecting sentiment should gain importance over …

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Start simple, but don't forget social media

In fact, for the best results, it needs to play a major part in your entire company culture. A page that doesn’t meet the needs and expectations of users will never achieve strong user signals. Because it’s not answering the right questions or providing the right information, users …

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Local Link Building

The anchor text and destination address are specified separately in a hyperlink. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. The most important targeting decision is to figure out who the target actually is …

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Make reporting your centre of attention

The way that websites are built are more important and more scrutinized by the algorithms. Visual content is more important than ever. It manages to supplement text in the best possible way (or even to replace it) and it certainly can affect SEO. To get links from high quality blogs …

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SEO long term best practice

It has been suggested, by a range of SEO experts in London and across the world, that simply Wikipedia’s switch-over itself could have had a dramatic effect on the amount of HTTPS sites that rank so highly in SERPs, but it is obvious that there are a wide range …

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High advertisement ratio can be mitigated by using stickiness

But you are to realistically think about your target audience, their preferences and dislikes, usability of the website, and well-thought optimization plans. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales. SEO results are only keenly …

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Create a search marketing strategy based on social media

As recommendations from peers become more prominent online, the influence they levy will weigh more heavily into activity on search and social sites combined. For this reason, it’s wise to start thinking of your company or organization’s fans as extensions of your inbound marketing team. Likewise, search engines …

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Beginner's guide to blogs

The Web search engines make use of a Crawler or Spider that crawls the website content. The first is a complete copy. With proper watering, and fertilizer (organic of course) you will have a healthy crop of links in 6 months. Imagine all the Web traffic you’re missing if …

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Remember that domain authority make the web go round

That means with SEO they are essentially redundant. Save time and still get clicks. Link building helps your content reach a broader audience, increasing both your site’s visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps …

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Things your competitors know about 301 redirects

Based on context, they begin to assign keywords to pages. For example Google recently decided to shift its search engine ranking contents from desktop site to mobile site. Good SEO practice is telling Google about this wonderful content as soon as possible so your website can be listed in the …

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Improve engagement by utilising non reciprocal links

Imagine for a moment, a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the technical elements of SEO are everything below the water line: the hull and the cabin. So you could have your sails blowing, and your knots tied correctly, but if there …

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