Thinking about web portals makes everything OK

Writers and content creators are so focused on creating content optimised for KWs, that the overall quality of their content drops. Check the readability score of your content with the Flesch reading ease test, and aim to get above 60% At the end of the day, consumers want to feel …

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Improve engagement by utilising mobile search

If you’re choosing a SEO agency, look at the content that they have created for their clients, look at client testimonials and ask about the techniques they utilise in order to obtain the ranking. Find out which pages on your competitor’s site are bringing in the most backlinks …

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Learning about conversion rates

Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but …

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Make your keywords as specific as possible

There is no magic number of words or characters to use, however the more robust the content is, the better chance the page will be able to maximize traffic from organic search results (due to long-tail keyword traffic). It’s like riffing to your favorite jam on the radio and …

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Reasons why you cannot fully understand static pages

Strategically written website copy includes well-thought-out internal links and calls to action. Even with a beautifully constructed website that offers ideal solutions to visitors' needs, your marketing will fall apart if nobody can find it in the first place. To rank highly with search engines, your content must be simple …

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The benefits of search queries to your search marketing strategy

They simply didn’t expect it would become significant. What is SEO? They were searching with clunky phrases like “flower delivery new york.” Now people feel comfortable typing in things like “who delivers roses near me?” Changes in searcher habits are usually subtle, but will affect which keywords will be …

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The best advice I've listened to about white hat SEO

The structure of your URLs can also help search engines to better understand your website content. If you can alter the URL so that, for example, it includes the name of your website, you should make use of this. Analysing a competitor’s recurring backlinks will quickly give you a …

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Focus on performance, user experience, and trust rank

Web users are busy and they expect to find the answers to their wants, needs and questions immediately. If your site is confusing and hard to navigate, people will leave and never come back. At the end of the day, consumers want to feel like they’re always interacting with …

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The hidden agenda of hits

Hiring a professional website designer can help with the cosmetics and get you taken seriously by your visitors. You'll also want to be sure that you're not misleading visitors, they should be getting what was advertised when they looked at the site's description. Thin content can negatively impact your search …

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What everyone ought to know about hits

On-page optimization is one part of search engine optimization and, as the name suggests, it covers all the measures and modifications that are made on your own website. There are several elements on your website which you can influence and which enable search engines to index your content and understand …

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Adopt a customer centric view of metrics

Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals …

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The steps needed for putting hits into action

Local directories are specific to both your location and niche. Being listed on them increases your chances of being discovered online. One task the search engines face is judging the value of content. Although evaluating how the community responds to a piece of content using link analysis is part of …

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Reasons that marketers love walled garden sites

Put simply, copywriting is writing to persuade, convert, and sell. Using a variety of free online tools such as Google AdWords, Keyword Keg and Bing Ads, website owners can easily find research which words are being searched for most frequently in a number of search engines. The relevance of a …

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Things that make you love and hate link research

If you’re curious how dominant a site is in the engines, it’s easy to look up their estimates on traffic measurement sites like Quantcast. If it does not already exist, thin content is easy enough to prevent. Development of a prioritized list of targeted search terms related to …

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Reasons that people rely on trust rank

What many SEOs forget is that a homepage should be treated like any other page on an eCommerce website, content-wise. A major consideration when creating internal backlinks is how you link different assets together. Optimizing websites for mobile browsers is critical if you want to rank well in search engine …

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Great ideas about keyword density to share with your colleagues

You would expect people may drop in out of curiosity, looking for product A, whereas you are selling product B. To stand apart and get page views, you have to be copiously unafraid to try unfamiliar things. Despite its clear suitability for this purpose, most marketing specialists don’t use …

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Lets look at our approach to non reciprocal link

When someone searches for specific keywords and you implemented them into your content search engines will recognize those words. Users will also become frustrated if they can’t view content because of broken URLs. Instead of asking yourself “How can I make more sales?” consider replacing it with “What does …

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Reasons why you cannot learn gateway sites well

If you use an image without the proper accreditation, then you could be facing a hefty invoice further down the line. Search engines work hard to give the user exactly what they’re looking for. There were ways in the past in which site owners could trick search engines into …

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Combine responsive design and splogs for Supercharged SEO

There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats -- blog posts, site pages, webinars, videos, etc. Make the most of the diversity of options out …

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Education is the best legacy when it comes to local search

SEO can help your business grow and meet your business objectives. Effective website content is one of the most important aspects of a development project. Most readers don’t have the time (or interest for that matter) to struggle with web copy, so you have to make the process as …

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Expand your site submissions as necessary

Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. When it comes to search engine optimization, creating a mobile site should be at the core of any solid SEO plan. Compelling and unique images have always been at …

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Great ideas about plugins to share with your colleagues

With a strong content strategy, a lift in SEO is almost seamless. In the past, some people tried to make their pages extra-relevant by using the keywords for which they want to get high rankings over and over again in their internal links. The idea was that a web page …

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Keep up-to-date with the latest SEO news and trends

To increase their websites' search engine visibility, many companies look to build organic traffic with visitors who leave feedback, share your content, and frequently return to your site. Make sure to review the sites on desktop, mobile, tablet, TV, etc. Overloading your website with keywords is no longer as effective …

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High advertisement ratio can be mitigated by using keywords

At the end of the day, consumers want to feel like they’re always interacting with something natural and real. The natural growth of a Website’s backlink profile is a strong indication of the true competitive quality of the site’s content. Most Websites never earn very many links …

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How to survive your first encounter with reporting

Let’s say that you run a goat farm in Detroit. Undoubtedly, the number of mobile/tablet users in developed countries is increasing exponentially. Additionally, the number of mobile and tablet a user in emerging economies is rising fast. These two resultants lead to the conclusion that local business should …

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Ways to tell you're suffering from an obsession with metrics

As I mentioned before, Google rates the relevancy of the landing page with regards to the keywords searched by the user. Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links Let’s not forget the speed of your site …

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Make keyword research the focal point of your marketing efforts

Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original …

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Don’t forget duplication

Generally you should only use lowercase letters in URLs. Link building is all about getting a link from another site back to your own. In order to do this you need to research what is out there. What you are looking for is websites that are relevant to you and …

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Random musings on web 2.0

If you don’t want to spend any money on a keyword tool, you can simply google the keyword you want to rank for. Does your site ‘fit in’ with the results Google shows you? Or are the sites on the results pages much larger or more well-established than your …

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Your guess is as good as Google's

The most important thing with a trust or brand problem is to never try to squash the truth. SEO allows you to capture demand when a searcher may not even be familiar with your brand name. As other search engines become the default Web browsers instead of Google, it makes …

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Getting Started with the SEO Competitive Analysis

There’s a good chance you have some fantastic resources your audience would love. If you don’t, get thinking. What can you build that would really interest your market? That others would share with their readers? Making use of the assets your business has will be a hook for …

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We've reached a tipping point when it comes to SEM

That’s simply not true. You can add the site to these Tools by going to optimisation > sitemaps and submitting your XML map from there. You probably know the following situation: you search something on Google and there seems to be a good website on the first results page. You …

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Can a techie truly understand search queries

Google’s PageRank algorithm in 1998 was a big step forward in automatically cataloging and ranking websites. If you are trying to increase the visibility of your site all on your own, you are going to need to become a student of search engine optimization. There are several great books …

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The latest trends in authority sites

Post your content on social media platforms such as Twitter, Facebook and Google+ - this will give your outbound links a wider coverage and the likelihood that it will get shared by others and seen by your intended target audience. When done properly, internal linking will help boost your SEO rankings …

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People still ask me about quality and its importance today

Keep an eye on organic search and watch out for drops in search performance, attribute those drops to specific actions, and develop a game plan for recovery and beyond. The practice was to build as many links as possible. Duplicate content is not the only thing to be concerned with …

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Reasons that people rely on local search

SEO helps maximize the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine. SEO copywriting refers to the art of writing copy that ranks well in search. It is relatively easy to do …

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Take care when dealing with web portals

Until recently, I hadn't thought much about website SEO and which website builder was best for supporting search engine optimization efforts and best practices. The main thing to keep in mind when using social media to promote your business is to always be genuinely helpful. Everyone likes to see a …

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When your use of backlinks becomes obsessive

Make sure that your website is structured in a way that is friendly to search engines. If it’s tough for a search engine to crawl your site and index everything properly, you won’t get the SEO love that you deserve. And then, I think the third most difficult …

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Write a 1000+ words article about link exchanges

Search engine optimisation (seo) when applied correctly and to it's ultimate, makes each web page highly significant to each search engine via algorithms (the mathematical means by which the search engines look for key words and phrases on web pages that have been previously cached). Social Media is a good …

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Think about cloaking from the start

Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used …

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The death of webmaster tools

When pursuing a link, which is more important, relevance or authority? These keywords are separated by a comma (,) and can be created via the use of Google Adword’s Keyword Planner Tool or via Third-Party software. In today’s SEO world, search engines often evaluate content to determine the search …

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