The reason everyone loves splogs

Google is the dominant search engine in many countries, but not all of them. How you optimize your website depends heavily on the target market for that site, and the search engines that (are) the most important in that market. To help a webpage rank for a specific keyword, focus …

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Thinking about SEO campaigns makes everything OK

A title tag describes what your domain is all about. This is one short sentence in which you describe your online space. It will appear in several places, such as: the SERPs, social media, external pages, and in browsers. It’s a little reassuring, too, that some things we make …

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Easy to read and digest

It is good to optimize a web page with one keyword phrase rather than several ones at a time. By focusing on one keyword, you’ll be sure that it gains all the SEO power it can get. There are an infinite number of places you could conceivably build backlinks …

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Create deep internal links through pages and blog posts

More and more, the Search Engines are starting to consider social media references as important signals about your website and your company in general. Integrate your official website with Facebook, Twitter, LinkedIn, Google+, and Pinterest. People who visit your site will share your content on their social media profiles and …

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Here's what industry insiders think about canonical URLs

Page descriptions are displayed in search results and when pages are shared on social media so good descriptions can help improve click-through rates. Think of new ideologies that can help to expand content or go for evergreen content. Note that the target audience keeps changing and their needs are equally …

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Expand your SEO as necessary

So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. The Internet a crowded and noisy place, so when you search …

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Advanced link building SEO principles

You have to make sure that the topic, content type, and format resonates with your audience. Your headline has to be catchy, but also relevant. There are many things that you can do to get better rankings on Google and other search engines. If you use up-to-date SEO methods that …

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Get traffic, get conversions

It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all. Such content doesn’t go out …

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SEO in a nutshell

The internet becomes more competitive every day, but it is still a relatively immature medium that is evolving quickly. Unlike channels like PPC which can easily be switched on and off SEO isn't so instant. Like all things when it comes to building an effective SEO strategy research is key …

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Project the right image

Think about how you browse a website when you discover great quality content. If a blog post or article is particularly engaging, you don’t just read for a minute or two – you click around the website and view other content as well. Stop words are the small words in …

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Reasons that marketers love metrics

Not every link is created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map or your About Me page). Use the NoFollow tag for those links. In addition to low priority links, Google suggests using the NoFollow …

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Improve engagement by utilising cloaking

Make sure to review the sites on desktop, mobile, tablet, TV, etc. Post-crawling content the Spider stores the indexed page in a giant database from where those can be retrieved upon entering a related search string or keyword. SEO is a long-term strategy, so it sometimes takes months before you …

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Boost site speed and utilise nofollow links

The more you can use the content you create, the more valuable it becomes. With evergreen content, you produce a piece of content once that provides use for years to come. And, unlike a timely blog post that has a traffic spike that occurs right after publishing, evergreen traffic grows …

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Most searchers aren’t power users

When people hear about how great you are, they head to Google to discover more. Although site search is not a specific SEO tactic, it is an essential website feature that affects the way customers find products. With the rise in the use of Smartphones (over 50% of searches are …

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Start Blog Title With Keyword

A lot of so-called SEO companies may understand the technical side of SEO, but they rarely take the time to create content for their clients which appeals to the latest topics and trends. People will often forgive mistakes made by companies, but they will not forgive insincerity. There's a lot …

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How do you feel about bounce rates now?

If you can’t make the long-term commitment needed, consider spending your money on pay per click ads. Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not only that, search engines consider a large number of broken links as a …

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Tactics around rankings

Each webpage needs to have a unique title and you should try to include your primary phrase in every title of each page. In the content, the brand mentions are generally connected to the products or services, and how those are connected to the content is explained. Search engines favor …

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Bucket brigades based on reporting

They first launched Google Wave, which was a copy of Facebook, but it failed within a week. Mixed case URLs are also more difficult to manually type in correctly and some servers will fail to serve a page if the casing is wrong. Test your website URL in Google’s …

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Start simple, but don't forget inbound links

HTTPS stands for ‘Secure’. It means all communications between your browser and the website are encrypted. Switching to HTTPS will help you stay in Google’s good books. Why is that? Well HTTPS is a far more secure system for your website to operate. It goes without saying that search …

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Put in the research so that you’re better equipped

Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal. One of the most effective places to deploy your keywords is in the first full text block that Google sees, the full URL of each and every page on your …

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Small but important things to observe about web 2.0

Well-written alt text can improve search rankings because search engines will check these for relevant keywords. Review your blog content to make sure articles are more than 300 words and are highly valuable to your visitors Keep up with latest SEO news and practices – just like everything in the world …

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What's the story about user generated content

Once the search engine understands the intended content of the user, it retrieves a group of documents, which it finds relevant to that intended content. To generate any significant clicks from search engines, your site needs to be listed in the top five Google results. Fast forward a few years …

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How do you make a Google friendly site?

The best domain name lookup tools go beyond your immediate enquiry and search for known popular keyphrase variants of your chosen phrase. While doing a backlink audit, analyzing toxic backlinks and removing them can be a lengthy and tedious process, it is worth doing if you really want to see …

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My thoughts on offsite SEO

They are possible to rank for, but it can take a long time and you’ll never be able to enjoy as high a conversion rate as you will from long-tail. Anchor text has been a huge talking point within SEO for many years now. Narrow down your focus – and …

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The death of content

Find the best blogs in your industry and ask them if you can write a post for them. Search Engines also take into account domain name age and whether or not a site is stagnant (no new content being added regularly). TV ads, radio, print and even social media). Don …

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Remember that LSI make the web go round

A working page that’s been indexed already that begins returning a 404 code as opposed to say a 200 success code will eventually be removed from search results so make sure the 404 code is only returned for broken URLs. . If your site has thousands or even millions of …

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Make bread crumbs your centre of attention

So long as the brand or website name is used, a brand name or citation is created. Some people think that nofollow links are worthless, some website owners even want to delete links that use the nofollow attribute. That's not a good idea. Nofollow links can help your website a …

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Try to optimize the description of your web page

Short titles are likely lacking in enough information for both users and search engines. Audit your site using tools such as Google’s PageSpeed Insights or Pingdom’s speed test to quickly compile a list of options to help give your site a little more zip. You may even need …

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How to Use Google Plus to Get Better Rankings

No-follow links are approximately the standard, yet there are modes and spaces to obtain a do-follow link entirely free. Also known as LSI, the secret to finding the best keywords involves using associated and semantic terms as well as your keyword. Integrate selected keywords into your website source code and …

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The best advice I've listened to about link building

When possible, you can string together a handful of narrowed topics into a series. The easiest way to find out what search engines have learned about searcher intent is to conduct searches and evaluate the results. Contextual link building is the quickest way to boost your site’s search performance …

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The steps needed for putting indexed pages into action

Not only is it important for SEO, but it’s also something that will allow users to gravitate to your website, which will then help you build a quality customer and client base. Sitelinks are additional links which appear beneath the main URL for a brand or publisher when you …

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The benefits of analytics to your search marketing strategy

Usually, companies do not understand the importance of a newsletter. If it is used properly, the benefits can be great. Publishing a newsletter will increase attention and awareness of your readers or clients. With quality and interesting content, you increase the probability of sharing it, thereby increasing traffic and the …

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Reasons why marketers love link building

SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. A title tag is used by search engines …

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How do you feel about dynamic pages now?

Google won’t thank you, either, for spidering a calendar folder with 10,000 blank pages on it, or a blog with more categories than original content – why would they? My advice would be never to host more than 10 sites with the same hosting provider and not to worry …

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My thoughts on link building

You can create your own hashtag and use it instantly. SEO is a many-headed beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with large websites. SEO guidelines have been changing over the years. When creating an asset …

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Design + comment spam = Greatness

For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs or social groups. Have you ever searched for a business name or individual on Facebook’s search bar and couldn’t find them …

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Not all Google searches lead to sales

Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor. Many webmasters only want to rank well for single words (rather than chains of words). While an SEO practitioner doesn’t necessarily have to directly manage all of the previously mentioned …

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The latest trends in scraping

Each listing on the SERP has three core components, which include the page title, page description, and page URL. Although there are numerous Meta tags, only a few of them have major impact on the SEO of the Website. SEO is important for every website that wants to attract traffic …

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