A Crackdown on Low Quality Links

That’s simply not true. Let’s say an earthquake happens in a remote region of China. Posting regular content is key to building trust with search engines and your customers alike. A posting schedule is easier to stick to when you’re writing regular content. A 302 redirect, or …

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How Working Memory Plays into Evaluating Search Results

SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. All sites require inbound links to get recognized by search engines. It’s rare these days that you’ll rank well without at least …

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Can a techie truly understand RSS feeds

Researching, tracking, and competitive reviews all of these are part of Search engine optimization package. SEO is not just limited to advertising tools, although it includes all elements of advertising. Ignoring customer, or potential customer, comments on social media is even worse than ignoring their emails, simply because these posts …

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Its all about onsite SEO

Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. Panda updates are changes to Google’s algorithms which are aimed to ‘lower the rank of low-quality sites or thin sites and return higher-quality sites near the top of the search results …

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The truth about dynamic pages

Make sure your site is up to par. Speed is critical; the user experience is part of how Google interprets our sites. People give up on pages that are slow to load, and this includes e-commerce pages with shopping carts! SEO isn’t about gaming Google. It’s simply about …

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Unlocking the mystery of rankings

Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care. The Twitter community, on its own, began using hashtags. Do the main pages of the site have enough content? Do these pages all make use of …

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Take care when dealing with search queries

The correct order of keywords will generally rank better as compared to the same keyword phrase in a different order. There are many free research tools that will allow you to see how competitive keywords are and which will allow you to target keywords you might not think of.Once …

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Meaty meta descriptions may affect your gateway sites tactics

Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources. Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases. The canonicalization …

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Types of site changes brought on by SEO

Google is now extremely advanced and answers around 15 percent of its search queries with the help of artificial intelligence (AI). This AI is called “Rankbrain” and consists of machine learning algorithms. The fact that search engines are getting smarter has very practical consequences for SEO. Search engines pay attention …

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Audit your profile, looking for issues with regards to anchor text

From other SEO agencies to advertising the greater your exposure online the more others will start to see you as a desirable prospect to work with. Google’s featured snippet is a tool through which Google interacts with searchers. The more inputs Google receives from searchers, the better becomes its …

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Questions to ask about indexed pages

200-300 words on a topic by you or 1500 words on the same topic by someone else? There are ways to do a bulk search on a list of URLs to check if any of the pages contain a link to yours, but if you're checking this on a daily …

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Check out the keywords your competitors are targeting

Build backlinks based on semantic keywords. Eg: If your core keyword is “online clothing”, try to build backlinks on related words like men’s clothing, ladies clothing, clothes in India and so on. The quality of the content you create and post to your website and on social media sites …

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Consider CTR at the inception

As part of this technique, keywords are very often repeated in metadata, in textual content, or link text to increase the keyword relevancy artificially. Use only lowercase letters in URLs. An organic search is the process of using loose search terms to get precise search results. Rather than simply being …

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