The steps needed for putting hits into action

Local directories are specific to both your location and niche. Being listed on them increases your chances of being discovered online. One task the search engines face is judging the value of content. Although evaluating how the community responds to a piece of content using link analysis is part of …

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What your mum didn't tell you about link exchanges

Higher rankings lead to more clicks and visits from interested searchers, and that search traffic is uniquely valuable because of its high relevancy and timeliness -- people search when they’re interested or ready to perform an action. If your blog lists your individual posts in order of the date that …

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Project the right image

Think about how you browse a website when you discover great quality content. If a blog post or article is particularly engaging, you don’t just read for a minute or two – you click around the website and view other content as well. Stop words are the small words in …

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The death of onsite SEO

Using hot keywords and search phrases is crucial to catching people using search engines, but crafted content shouldn’t look mechanical or read like a lecture. The deluge of content that has appeared on the web over the past few years has reached almost terminal velocity. The best way to …

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The worst advice I've heard about SEM

Even though links from Wikipedia are nofollow, there is speculation that Google’s algorithm still does take these links into account, at least to some extent. If you happen to be a newbie in the world of digital marketing, you might be not familiar with evergreen content quite yet. Seek …

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Unexpected ways plugins can impact your marketing efforts

In the short term, improving your SEO can have a dramatic impact on getting new customers. The page title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, and …

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Reasons that marketers love metrics

Not every link is created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map or your About Me page). Use the NoFollow tag for those links. In addition to low priority links, Google suggests using the NoFollow …

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Review your website’s design

You can’t seem to find your content anywhere. Search engines will eventually find your site online, but that can take a while. To speed everything up, you should submit your website to the most popular search engines like Google, Yahoo, Bing, etc. Growth is typically measured in units such …

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Improve engagement by utilising cloaking

Make sure to review the sites on desktop, mobile, tablet, TV, etc. Post-crawling content the Spider stores the indexed page in a giant database from where those can be retrieved upon entering a related search string or keyword. SEO is a long-term strategy, so it sometimes takes months before you …

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I bet you didn't know this about link exchanges

Boilerplate content is a fact on the web with many many sites, espesially sites that do rank well and are very credible. Google handles it, you don't really need to worry about the boilerplate content, Google can figure that part out. It can be a good idea to put yourself …

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Boost site speed and utilise nofollow links

The more you can use the content you create, the more valuable it becomes. With evergreen content, you produce a piece of content once that provides use for years to come. And, unlike a timely blog post that has a traffic spike that occurs right after publishing, evergreen traffic grows …

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Focus on ROI Instead of site submissions

The key is to find the keywords in our niches which have low competition and create content for those specific searches to take advantage of the void in the niche we are working in. All of this internal processing knowledge is contained within the semantic network and organized on a …

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Most searchers aren’t power users

When people hear about how great you are, they head to Google to discover more. Although site search is not a specific SEO tactic, it is an essential website feature that affects the way customers find products. With the rise in the use of Smartphones (over 50% of searches are …

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Tactics around link building

And guess what? You don’t have to remember or even know all of the factors that influence SEO. You need to learn about what is important and why it matters. Once you have that down, the rest of the details fall into place. Content that is valuable and useful …

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Carve out time for concentrating on text links

Nowadays the way in which we structure URL addresses, write title tags and meta-descriptions, optimize website images and so on becomes less important as Google focuses on other SEO factors (mostly on content and link building techniques). To be a leading part of this new marketing technique, it is necessary …

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Discover the connection between user experience html

If you are planning to have more than one site, costs can stack up. It is also likely that Google will recognize your sites as being related and will ascribe less weight to any links between your related sites in determining the ranking of any one of them. Google has …

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Reasons that marketers love walled garden sites

Put simply, copywriting is writing to persuade, convert, and sell. Using a variety of free online tools such as Google AdWords, Keyword Keg and Bing Ads, website owners can easily find research which words are being searched for most frequently in a number of search engines. The relevance of a …

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Start Blog Title With Keyword

A lot of so-called SEO companies may understand the technical side of SEO, but they rarely take the time to create content for their clients which appeals to the latest topics and trends. People will often forgive mistakes made by companies, but they will not forgive insincerity. There's a lot …

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Google and long keyphrases

For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs or social groups. Conversions happen only when a visitor’s comfort levels in trust and transparency are met. There are thousands of millions …

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How do you feel about bounce rates now?

If you can’t make the long-term commitment needed, consider spending your money on pay per click ads. Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not only that, search engines consider a large number of broken links as a …

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Tactics around rankings

Each webpage needs to have a unique title and you should try to include your primary phrase in every title of each page. In the content, the brand mentions are generally connected to the products or services, and how those are connected to the content is explained. Search engines favor …

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Things that make you love and hate link research

If you’re curious how dominant a site is in the engines, it’s easy to look up their estimates on traffic measurement sites like Quantcast. If it does not already exist, thin content is easy enough to prevent. Development of a prioritized list of targeted search terms related to …

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Things you most likely didn't know about domain authority

The tech giant has such a big share of the market that 'Googling' has become a verb. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion." When a person searches for something in a search engine, they are looking for specific …

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Discover the connection between user experience forums

Since the very earliest days of the mass-market internet, people have spent anything from a dollar to $14 million (on sex.com) to acquire keyword-rich domain names. Now you’re definitely going to rank for your keywords. Content is essential to score high search engine rankings. Agency SEOs have an …

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Reasons that marketers love rankings

Originally, search engines indexed text on web pages and matched text-based searches to that content. As the Web evolved, search engines began looking at ways to catalog the new types of content on web pages, such as video and images. Use that information to write exceptional content and do not …

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Reasons that people rely on trust rank

What many SEOs forget is that a homepage should be treated like any other page on an eCommerce website, content-wise. A major consideration when creating internal backlinks is how you link different assets together. Optimizing websites for mobile browsers is critical if you want to rank well in search engine …

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The truth about long tail search

Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings. SEO in Digital Marketing – Just imagine having an outlet without having any signage onto it – no name, no windows…nothing in particular. Select the best related keywords and start a list …

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Bucket brigades based on reporting

They first launched Google Wave, which was a copy of Facebook, but it failed within a week. Mixed case URLs are also more difficult to manually type in correctly and some servers will fail to serve a page if the casing is wrong. Test your website URL in Google’s …

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More importance is given to sitemaps

Just think about this for a moment. This assesses if your own website can be made much more profitable. Over the past couple of years, SEO has significantly changed as search engines get smarter. There is a huge difference between what SEO was five or two years ago and what …

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Reasons why you cannot fully understand splogs

In a world of content marketing where it takes hours and days to write quality SEO content and blog posts, this type of attack can be particularly disheartening for content creators who see their work immediately discredited and used against them. Fast forward a few years and Mobilegeddon hit the …

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Start simple, but don't forget inbound links

HTTPS stands for ‘Secure’. It means all communications between your browser and the website are encrypted. Switching to HTTPS will help you stay in Google’s good books. Why is that? Well HTTPS is a far more secure system for your website to operate. It goes without saying that search …

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The best advice I've listened to about bounce rates

This can prove to be very discouraging and difficult to deal with, but it’s worth it in the long-run. The tech giant has such a big share of the market that 'Googling' has become a verb. Outbound links to related pages helps Google figure out your page’s topic …

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Think like a human not a robot when it comes to backlinks

This means that users are relying on more conversational, colloquial and even dialectal sentences and queries to do their searching. Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your unique selling …

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Learn from these mistakes before you learn about plugins

In some spaces, SEO is just too competitive for small websites. Since the Penguin algorithm update in September 2016, Google has been watchful for anchor text keyword density. Leaning on exact anchor text too frequently appears suspicious to the search engine, which could result in worsened SEO rankings. Google, for …

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Put in the research so that you’re better equipped

Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal. One of the most effective places to deploy your keywords is in the first full text block that Google sees, the full URL of each and every page on your …

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Small but important things to observe about web 2.0

Well-written alt text can improve search rankings because search engines will check these for relevant keywords. Review your blog content to make sure articles are more than 300 words and are highly valuable to your visitors Keep up with latest SEO news and practices – just like everything in the world …

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What's the story about user generated content

Once the search engine understands the intended content of the user, it retrieves a group of documents, which it finds relevant to that intended content. To generate any significant clicks from search engines, your site needs to be listed in the top five Google results. Fast forward a few years …

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How do you make a Google friendly site?

The best domain name lookup tools go beyond your immediate enquiry and search for known popular keyphrase variants of your chosen phrase. While doing a backlink audit, analyzing toxic backlinks and removing them can be a lengthy and tedious process, it is worth doing if you really want to see …

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Great ideas about keyword density to share with your colleagues

You would expect people may drop in out of curiosity, looking for product A, whereas you are selling product B. To stand apart and get page views, you have to be copiously unafraid to try unfamiliar things. Despite its clear suitability for this purpose, most marketing specialists don’t use …

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