Ways to tell you're suffering from an obsession with content

Avoid adding unnecessary extensions at the end of URLs. Some organizations choose to silo web development from marketing, which is a mistake. The Disavow tool is part of Google Search Console (formerly Webmaster Tools) that allows websites to discount the value of an inbound link, helping to prevent against link-based …

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What your mum didn't tell you about ROI

If you have any experience with local SEO you probably already know this, but If you are just starting out, here is something you should know. A good way to do local SEO niche research is by typing in your keyword + the geo modifier you are looking to target into …

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Lets look at our approach to non reciprocal link

When someone searches for specific keywords and you implemented them into your content search engines will recognize those words. Users will also become frustrated if they can’t view content because of broken URLs. Instead of asking yourself “How can I make more sales?” consider replacing it with “What does …

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Reasons why you cannot learn gateway sites well

If you use an image without the proper accreditation, then you could be facing a hefty invoice further down the line. Search engines work hard to give the user exactly what they’re looking for. There were ways in the past in which site owners could trick search engines into …

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Can Images Help Improve My Website’s Search Engine Placement?

Used by companies to promote their products and services, SEO has become a vital component in 21st Century business practices. SEO has the potential to promote companies, without having to pay anything extra for advertising – costs which we’re sure, all businesses would like to save on. The best way …

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Combine responsive design and splogs for Supercharged SEO

There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats -- blog posts, site pages, webinars, videos, etc. Make the most of the diversity of options out …

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My thoughts on offsite SEO

They are possible to rank for, but it can take a long time and you’ll never be able to enjoy as high a conversion rate as you will from long-tail. Anchor text has been a huge talking point within SEO for many years now. Narrow down your focus – and …

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Education is the best legacy when it comes to local search

SEO can help your business grow and meet your business objectives. Effective website content is one of the most important aspects of a development project. Most readers don’t have the time (or interest for that matter) to struggle with web copy, so you have to make the process as …

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Expand your site submissions as necessary

Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. When it comes to search engine optimization, creating a mobile site should be at the core of any solid SEO plan. Compelling and unique images have always been at …

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Great ideas about plugins to share with your colleagues

With a strong content strategy, a lift in SEO is almost seamless. In the past, some people tried to make their pages extra-relevant by using the keywords for which they want to get high rankings over and over again in their internal links. The idea was that a web page …

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Search engine health checks should look at meta tags

User-generated content can increase the relevance and freshness of a website. Users can interact with your website in many different forms. The most common ways include blog comments, question and answer boxes on products, and reviews! Local keyword research comes into play when you get a spike in organic traffic …

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Take care when dealing with conversion rates

Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. Running a PBN is time-consuming, it costs money and building clean, legitimate backlinks from real websites doesn’t have to be difficult. If …

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Be clear, truthful and accurate when it comes to organic links

You should search your favourite search engines for search terms such as: “add url”, “suggest website” and add your website to these sites. All of this constitutes to link building for your website. Your homepage is the most important and likely your strongest webpage. The link power (AKA link juice …

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Keep up-to-date with the latest SEO news and trends

To increase their websites' search engine visibility, many companies look to build organic traffic with visitors who leave feedback, share your content, and frequently return to your site. Make sure to review the sites on desktop, mobile, tablet, TV, etc. Overloading your website with keywords is no longer as effective …

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Thinking about trust rank makes everything OK

Page Title – This is the first line of a given result, in the example, it is blue underlined which indicates it is a clickable text. This text comes from your page’s title or meta title if they are being used. It is important for this text to clearly represent …

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URL structure acts as a categorization system for readers

If you want to sell products on your website and need to drive customers towards it, then SEO can help. Your SEO strategy might include links to other websites or pages within your own website. Sometimes pages are no longer available and content is permanently removed from a website. When …

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Having fun with hits

The best way to establish authority and credibility on your chosen topic or industry is to have your SEO content rank high for it. Mobile users are spending more and more of their time on fewer platforms. Because not all links are equal, you need to be very careful when …

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High advertisement ratio can be mitigated by using keywords

At the end of the day, consumers want to feel like they’re always interacting with something natural and real. The natural growth of a Website’s backlink profile is a strong indication of the true competitive quality of the site’s content. Most Websites never earn very many links …

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One important aspect is forums

In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure doesn’t allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords …

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Reasons why you cannot learn reporting well

Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. The best way to get backlinks from other blogs and from social media sites is …

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The death of content

Find the best blogs in your industry and ask them if you can write a post for them. Search Engines also take into account domain name age and whether or not a site is stagnant (no new content being added regularly). TV ads, radio, print and even social media). Don …

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Find a simple guide to content and read up about it

You can do this by installing User Agent Switcher for Firefox and changing your user agent to GoogleBot 2.1. Search Engines also take into account domain name age and whether or not a site is stagnant (no new content being added regularly). These are important considerations to take into …

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Technical aspects of marketing on Google

When you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year. Having checked on the speed of your …

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Write a 1000+ words article about local search

An increase in the number of external sites linking to a piece of content can be seen as an indicator of relevance and freshness It really wasn’t that surprising; studies have discovered that more than half of teenagers use voice search on a daily basis, and a similar number …

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Headings and web crawlers

If this is the case, you need to collect and consolidate redundant information so that it will live on just one or a very small number pages that are relevant to that information. Google’s own Matt Cutts has clearly stated that they do not want to send users from …

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How to survive your first encounter with reporting

Let’s say that you run a goat farm in Detroit. Undoubtedly, the number of mobile/tablet users in developed countries is increasing exponentially. Additionally, the number of mobile and tablet a user in emerging economies is rising fast. These two resultants lead to the conclusion that local business should …

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Measure and Improve by paying attention to meta tags

When it comes to designing a new website or redesigning your existing one, SEO should be at the forefront of your mind. Even if buy-oriented verbs aren't included in a term, the specific query itself indicates more intent than a head query such as "shoes." To maximize search engine visibility …

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Having fun with offsite SEO

We’re looking for the low-hanging fruits that are easy to implement but the potential positive impact is relatively high. Consider the probability of success, potential impact and resources needed to execute that tip. It can affect a website negatively if too many Google AdSense links or too much advertising …

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Reasons why you cannot learn user generated content well

Internal backlinks are created on your site or blog and there’s no external element in their creation. The reason behind the creation of internal links it to make navigation around the site easier. You won’t know how well or poorly your mobile strategy is going if the numbers …

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Ways to tell you're suffering from an obsession with metrics

As I mentioned before, Google rates the relevancy of the landing page with regards to the keywords searched by the user. Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links Let’s not forget the speed of your site …

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What your mum didn't tell you about 301 redirects

Industry leaders spend countless hours tracking trends. The best way to create content that converts is to use emotion in your copy and evoke a desire for what you’re offering. An often overlooked, but an extremely effective way of creating a sound web page optimisation strategy – is having a …

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A few words on blogs

A content hub is a set of content (usually web pages) organized around a specific topic (usually a central page). It could be a category on a blog or a section of pages on a website. Deleting Facebook comments or manipulating your reviews will only make life worse. Do you …

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Top trends in keywords to watch

Maybe your baby is a little less attractive than the others? Search engines continue to usurp more “traditional” means of reaching customers, such as newspapers, phone books, or television. But unlike those traditional means, getting in front of consumers through search engines doesn’t require a huge marketing budget. SERPs …

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Create an Engaging Web Presence by the use of LSI

Higher rankings lead to more clicks and visits from interested searchers, and that search traffic is uniquely valuable because of its high relevancy and timeliness -- people search when they’re interested or ready to perform an action. With so much competition in the outside world, some companies insist on using …

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Is this the end of link exchanges as we know it?

As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images. You need to pick the right field on which to do battle and assess up front where your competition is most exposed. Thin content on category …

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Make keyword research the focal point of your marketing efforts

Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original …

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Design + inbound links = Greatness

Real value generates traffic, followers, engagement and backlinks. A low-quality website wants to buff up its content by stealing it from others. Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that’s against their guidelines – from …

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