Remember that LSI make the web go round

A working page that’s been indexed already that begins returning a 404 code as opposed to say a 200 success code will eventually be removed from search results so make sure the 404 code is only returned for broken URLs. . If your site has thousands or even millions of …

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What your mum didn't tell you about javascript

It doesn’t have to be a struggle, however – by putting in place intricate and effective planning, the business can stay one step ahead of the majority of their competitors. Google values relevancy to the user's search more than it values pure LINK Authority. When the content answers the question …

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Make bread crumbs your centre of attention

So long as the brand or website name is used, a brand name or citation is created. Some people think that nofollow links are worthless, some website owners even want to delete links that use the nofollow attribute. That's not a good idea. Nofollow links can help your website a …

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Search engine health checks should look at RSS feeds

Google does have a very good reason for penalizing websites with low-quality or “thin” content. Once the search targets are properly identified, all other decisions will naturally flow from that. Syndication takes the credibility of the site you’re syndicating it too and transfers all the link juice and credibility …

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Try to optimize the description of your web page

Short titles are likely lacking in enough information for both users and search engines. Audit your site using tools such as Google’s PageSpeed Insights or Pingdom’s speed test to quickly compile a list of options to help give your site a little more zip. You may even need …

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Don’t forget duplication

Generally you should only use lowercase letters in URLs. Link building is all about getting a link from another site back to your own. In order to do this you need to research what is out there. What you are looking for is websites that are relevant to you and …

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The ultimate revelation of site submissions

Authority is created over time. It can't be rushed. Monitoring tools are a huge part of ensuring only quality links are connected to your site, and give you an easy way to remove any negative or potentially harmful ones. In today’s competitive market, SEO is more important than ever …

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How to Use Google Plus to Get Better Rankings

No-follow links are approximately the standard, yet there are modes and spaces to obtain a do-follow link entirely free. Also known as LSI, the secret to finding the best keywords involves using associated and semantic terms as well as your keyword. Integrate selected keywords into your website source code and …

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Improve engagement by utilising plugins

Symbols such as $, %, + and * appearing in URLs can make your search listings look less appealing. Announced earlier this year, Google’s “mobile-friendly” algorithm update, which began rolling out on the 21st April 2015, has boosted the search rankings of mobile-friendly pages for users searching on mobile devices. A sitemap gives …

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Random musings on web 2.0

If you don’t want to spend any money on a keyword tool, you can simply google the keyword you want to rank for. Does your site ‘fit in’ with the results Google shows you? Or are the sites on the results pages much larger or more well-established than your …

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Reasons that marketers love googlebot crawlers

Today, due to the way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming. When you use underscores to separate words in a URL name, Google will read it as one single …

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Learning about link exchanges

SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. One of the main reasons a business professional might reject investing in SEO is because it seems to be highly dependent on the behavior of …

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Strive to keep the focus of the post narrow enough

Thin content can negatively impact your search engine rankings, cause Google to give you a manual action warning, and ultimately gives your website users a poor experience. The world of search is a big one; even if you serve a niche industry, there are hundreds -- or even thousands -- of keywords …

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Your guess is as good as Google's

The most important thing with a trust or brand problem is to never try to squash the truth. SEO allows you to capture demand when a searcher may not even be familiar with your brand name. As other search engines become the default Web browsers instead of Google, it makes …

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Write a keyword-rich introduction about citations

Any change you make to your site that will impact your search index has to carefully considered. Search engine optimization is not like the movies, but philosophically an SEO always needs to don the white hat. Several official blogs over the past few years have been focused on mobile search …

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Clarification about javascript

There’s a debate as to whether or not this really matters. Any pages with duplicate content or title tags have the potential of competing with each other in the SERPs. Hopefully your website is laid out in a way that allows users to easily find the content or pages …

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Follow a consistent cadence towards sitemaps

If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you're linking to. Imagine that you're writing anchor text for a text link. If you perform an SEO audit now and then, you make sure your website …

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Getting Started with the SEO Competitive Analysis

There’s a good chance you have some fantastic resources your audience would love. If you don’t, get thinking. What can you build that would really interest your market? That others would share with their readers? Making use of the assets your business has will be a hook for …

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Random musings on onsite SEO

Keywords as the first word in a domain name will boost your traffic a little. Using a country TLD (top level domain) will boost your rankings locally but hurt you internationally so use that with caution. If you want your pages to be considered high quality, you must have at …

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Never underestimate the influence of inbound links

There is nothing as sad as people who spend days and weeks writing about something and then… nothing. All that passion and knowledge for nothing. Good, and yet unnoticed articles are something that happens every day and to everybody. If you still think you want to tackle the SEO for …

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Taboos about metrics that you should know

So, most SEOs are self-taught. Knowing whom you are writing for is one of the best and most important copywriting tips anyone can give you. It can be a good idea to put yourself in your customers’ shoes, particularly if you’re hoping to get your content shared across social …

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The best advice I've listened to about link building

When possible, you can string together a handful of narrowed topics into a series. The easiest way to find out what search engines have learned about searcher intent is to conduct searches and evaluate the results. Contextual link building is the quickest way to boost your site’s search performance …

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The steps needed for putting indexed pages into action

Not only is it important for SEO, but it’s also something that will allow users to gravitate to your website, which will then help you build a quality customer and client base. Sitelinks are additional links which appear beneath the main URL for a brand or publisher when you …

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Why do backlinks matter?

While Panda’s been around for a quite a few years now, it got a significant update at the end of September that helps it sniff out low-quality (i.e., “thin”) content.

So, how’s this affect you? What kind of word-count should you shoot for with your web pages …

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I urge you to think about forums

Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor text. If your site structure is something you’re not really able to change (easily) then you need to look at the number of pages. One of the most common forms of negative …

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The benefits of analytics to your search marketing strategy

Usually, companies do not understand the importance of a newsletter. If it is used properly, the benefits can be great. Publishing a newsletter will increase attention and awareness of your readers or clients. With quality and interesting content, you increase the probability of sharing it, thereby increasing traffic and the …

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We've reached a tipping point when it comes to SEM

That’s simply not true. You can add the site to these Tools by going to optimisation > sitemaps and submitting your XML map from there. You probably know the following situation: you search something on Google and there seems to be a good website on the first results page. You …

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Concentrate on actionable long tail search

Trust your gut where you see signs of growth. Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. The hard part of SEO …

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Consider domain authority at the inception

People really love to check their search rankings. Many companies want to use this as a measurement of SEO progress over time, but it is a bit problematic, for a variety of reasons. With the rise of the mobile device, more and more individuals are searching on the go. A …

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Follow a consistent cadence towards webmaster tools

An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. This knowledge helps us determine the best strategy and way ahead for the campaign. It’s also critical to ensure that review content …

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Make that list bigger!

Your keywords are likely to dictate your website’s success online, and you cannot afford to target the wrong terms. Speaking from experience, I have often seen product manufacturers describe a product from their point of view. As machine learning evolves, along with hardware, detecting sentiment should gain importance over …

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Reasons why marketers love link building

SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. A title tag is used by search engines …

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Analyse your existing web 2.0

Links are one of the top three factors that Google considers when deciding ranking, therefore, it is imperative that you have quality backlinks pointing to your site. If you work hard on your links, you should see real improvement to your rankings and your overall SEO. Be sure to explain …

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Can a techie truly understand search queries

Google’s PageRank algorithm in 1998 was a big step forward in automatically cataloging and ranking websites. If you are trying to increase the visibility of your site all on your own, you are going to need to become a student of search engine optimization. There are several great books …

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How do you feel about dynamic pages now?

Google won’t thank you, either, for spidering a calendar folder with 10,000 blank pages on it, or a blog with more categories than original content – why would they? My advice would be never to host more than 10 sites with the same hosting provider and not to worry …

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The back story of URLs

Social media can be a useful tool in search engine optimization. When you write something new, tweet the link, encourage your followers to share the link and post it on social media sites. When a link is attached and sent around Twitter, real-time searches will be more successful for your …

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The latest trends in authority sites

Post your content on social media platforms such as Twitter, Facebook and Google+ - this will give your outbound links a wider coverage and the likelihood that it will get shared by others and seen by your intended target audience. When done properly, internal linking will help boost your SEO rankings …

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People still ask me about quality and its importance today

Keep an eye on organic search and watch out for drops in search performance, attribute those drops to specific actions, and develop a game plan for recovery and beyond. The practice was to build as many links as possible. Duplicate content is not the only thing to be concerned with …

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Reasons that people rely on local search

SEO helps maximize the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine. SEO copywriting refers to the art of writing copy that ranks well in search. It is relatively easy to do …

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