My thoughts on link building

You can create your own hashtag and use it instantly. SEO is a many-headed beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with large websites. SEO guidelines have been changing over the years. When creating an asset …

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The hidden agenda behind bounce rates

Covering hot new topics and industry news is an excellent way to get to the top of the SERPs fast. Everybody wants to know the latest and greatest. This is far better than having one endless page of blog posts as this particularly negative when it comes to user experience …

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Design + comment spam = Greatness

For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs or social groups. Have you ever searched for a business name or individual on Facebook’s search bar and couldn’t find them …

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Lessons I've learned from 301 redirects

Don't commit the cardinal sin of letting dots ruin your page descriptions Search engines need to provide relevant results to searchers (so that they’ll keep coming back to that search engine and be an audience for its advertising); and because searchers provide few clues about what they’re really …

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Take care when dealing with web portals

Until recently, I hadn't thought much about website SEO and which website builder was best for supporting search engine optimization efforts and best practices. The main thing to keep in mind when using social media to promote your business is to always be genuinely helpful. Everyone likes to see a …

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My thoughts on non reciprocal links

There are many things that you can do to get better rankings on Google and other search engines. If you use up-to-date SEO methods that play by the rules, you will get results that last. You want to make sure the pages of your website provide great value and are …

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Not all Google searches lead to sales

Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor. Many webmasters only want to rank well for single words (rather than chains of words). While an SEO practitioner doesn’t necessarily have to directly manage all of the previously mentioned …

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Facts about CTR that will make you think twice

As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about. You can also include “no follow” tags on the internal links to these faceted …

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Make hits a priority

Many websites contain elements that inadvertently block search engines. If your website contains such an element, search engines won't be able to index your pages correctly. If you can’t meet a visitor’s need on that page, direct them to a page (or even another site) that can. The …

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Start simple, but don't forget social media

In fact, for the best results, it needs to play a major part in your entire company culture. A page that doesn’t meet the needs and expectations of users will never achieve strong user signals. Because it’s not answering the right questions or providing the right information, users …

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Local Link Building

The anchor text and destination address are specified separately in a hyperlink. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. The most important targeting decision is to figure out who the target actually is …

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Reasons why you cannot learn conversion rates well

The key is to consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites to link to your site. This is the perfect example of ‘emergent SEO’. Spend some time to get to know the people who …

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The latest trends in scraping

Each listing on the SERP has three core components, which include the page title, page description, and page URL. Although there are numerous Meta tags, only a few of them have major impact on the SEO of the Website. SEO is important for every website that wants to attract traffic …

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When your use of backlinks becomes obsessive

Make sure that your website is structured in a way that is friendly to search engines. If it’s tough for a search engine to crawl your site and index everything properly, you won’t get the SEO love that you deserve. And then, I think the third most difficult …

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Write a 1000+ words article about link exchanges

Search engine optimisation (seo) when applied correctly and to it's ultimate, makes each web page highly significant to each search engine via algorithms (the mathematical means by which the search engines look for key words and phrases on web pages that have been previously cached). Social Media is a good …

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Don’t be afraid to use long-form content

Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor text. Deleting Facebook comments or manipulating your reviews will only make life worse. Some of the most historic cases of explosive growth hacking success involved input into product development as well. URLs with …

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Make reporting your centre of attention

The way that websites are built are more important and more scrutinized by the algorithms. Visual content is more important than ever. It manages to supplement text in the best possible way (or even to replace it) and it certainly can affect SEO. To get links from high quality blogs …

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Think about cloaking from the start

Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used …

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SEO long term best practice

It has been suggested, by a range of SEO experts in London and across the world, that simply Wikipedia’s switch-over itself could have had a dramatic effect on the amount of HTTPS sites that rank so highly in SERPs, but it is obvious that there are a wide range …

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Gauge whether the new changes have been successful

It is about helping your customers find out your business from among thousand other companies. Make Sure You Actually Have An Address In The Local Area – If you really want your search engine optimisation to have impact in your local area, you need to have a store or physical address …

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A Crackdown on Low Quality Links

That’s simply not true. Let’s say an earthquake happens in a remote region of China. Posting regular content is key to building trust with search engines and your customers alike. A posting schedule is easier to stick to when you’re writing regular content. A 302 redirect, or …

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High advertisement ratio can be mitigated by using stickiness

But you are to realistically think about your target audience, their preferences and dislikes, usability of the website, and well-thought optimization plans. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales. SEO results are only keenly …

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The death of webmaster tools

When pursuing a link, which is more important, relevance or authority? These keywords are separated by a comma (,) and can be created via the use of Google Adword’s Keyword Planner Tool or via Third-Party software. In today’s SEO world, search engines often evaluate content to determine the search …

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Types of site changes brought on by non reciprocal links

Employees should not be writing reviews, ever. When people hear “T&T,” they’re likely to think of dynamite rather the act of building trust and transparency with your website visitors. Google doesn’t like using the word ‘penalty’ but if your entire site is made of entirely of republished …

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Invest in LSI

Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can turn a lot of people away from this aspect of SEO. Don’t let it scare you! It is not nearly as intimidating as it sounds. Publish content that …

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Which page on my site is most relevant for that phrase?

Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. SEO can help your business grow and meet your business objectives. Although bounce rate is hard to measure you …

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How Working Memory Plays into Evaluating Search Results

SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. All sites require inbound links to get recognized by search engines. It’s rare these days that you’ll rank well without at least …

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Make it sufficiently broad in terms of web 2.0

You need to build content promotion into your content. This is the foundation of every successful content promotion campaign, and it starts with writing an irresistible headline. Proper use of the title tags, along with text modifiers generally provide the best results when a user is using a Search Engine …

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Create a search marketing strategy based on social media

As recommendations from peers become more prominent online, the influence they levy will weigh more heavily into activity on search and social sites combined. For this reason, it’s wise to start thinking of your company or organization’s fans as extensions of your inbound marketing team. Likewise, search engines …

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How to learn about non reciprocal links in a few hours

Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. Learning more about your target audience isn’t what directly affects your content promotion efforts, but if you don’t spend time on it, then the foundation of …

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Understanding CTR in relation to your marketing strategy

If you fail to understand your customers’ search behaviour, you are missing one of the most important parts of your audience. For example, “payday loans” is an industry riddled with web spam. Stick to original content, found on only one page on your site, for best results – especially if you …

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Use Content Delivery Network

If any of your content is getting organic links from other sites, that content will naturally rank higher with search engines. Although they’re fairly easy to forget about once they’re made, making sure that your listings are consistent is really important. 2015 was definitely the year of the …

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When your use of quality becomes obsessive

It also lists pages that have been downloaded, enabling the users to search efficiently. According to Moz's Beginner's Guide to SEO, "Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. RankBrain analyzes keywords against searches to let Google know what type of …

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Can a techie truly understand RSS feeds

Researching, tracking, and competitive reviews all of these are part of Search engine optimization package. SEO is not just limited to advertising tools, although it includes all elements of advertising. Ignoring customer, or potential customer, comments on social media is even worse than ignoring their emails, simply because these posts …

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Its all about onsite SEO

Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. Panda updates are changes to Google’s algorithms which are aimed to ‘lower the rank of low-quality sites or thin sites and return higher-quality sites near the top of the search results …

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More importance is given to URLs

which can actually hurt your ranking because of high bounce rates, low click through rates, and overall poor user experience. You should make sure that all of your websites (if you have more than one) link to each other, as this search engines can often base page ranking on how …

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The truth about dynamic pages

Make sure your site is up to par. Speed is critical; the user experience is part of how Google interprets our sites. People give up on pages that are slow to load, and this includes e-commerce pages with shopping carts! SEO isn’t about gaming Google. It’s simply about …

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Unlocking the mystery of rankings

Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care. The Twitter community, on its own, began using hashtags. Do the main pages of the site have enough content? Do these pages all make use of …

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