Beginner's guide to blogs

The Web search engines make use of a Crawler or Spider that crawls the website content. The first is a complete copy. With proper watering, and fertilizer (organic of course) you will have a healthy crop of links in 6 months. Imagine all the Web traffic you’re missing if …

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Can your site be found for searches for your brand?

Once you start working on the SEO channels you need to commit yourself for the long haul as ranking first on the search pages does not happen in a day. It can take up to years sometimes and if you are lucky weeks. A “backlink” is one of the most …

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Remember that domain authority make the web go round

That means with SEO they are essentially redundant. Save time and still get clicks. Link building helps your content reach a broader audience, increasing both your site’s visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps …

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Don't bury information in your navigation

When working on your website, put the user first. Without them your site is worthless. Don’t bother with ‘shortcuts’. If it sounds too good to be true, it probably is. Three search algorithms are there – On-site, Off-site, and Whole-site algorithms. Keyword research is still useful for example but we …

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Take care when dealing with search queries

The correct order of keywords will generally rank better as compared to the same keyword phrase in a different order. There are many free research tools that will allow you to see how competitive keywords are and which will allow you to target keywords you might not think of.Once …

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Things your competitors know about 301 redirects

Based on context, they begin to assign keywords to pages. For example Google recently decided to shift its search engine ranking contents from desktop site to mobile site. Good SEO practice is telling Google about this wonderful content as soon as possible so your website can be listed in the …

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Meaty meta descriptions may affect your gateway sites tactics

Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources. Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases. The canonicalization …

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Types of site changes brought on by SEO

Google is now extremely advanced and answers around 15 percent of its search queries with the help of artificial intelligence (AI). This AI is called “Rankbrain” and consists of machine learning algorithms. The fact that search engines are getting smarter has very practical consequences for SEO. Search engines pay attention …

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Improve engagement by utilising non reciprocal links

Imagine for a moment, a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the technical elements of SEO are everything below the water line: the hull and the cabin. So you could have your sails blowing, and your knots tied correctly, but if there …

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Make a good use of indexed pages

Longer URLs may decrease search visibility. Use the main keyword in the URL and keep It short and simple You do want to prioritize your keywords, but Google understands variations. They’ve built what’s called a “semantic universe,” which is like a spider web of related terms and synonyms …

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More focus is put on googlebot crawlers

URL – This is the actual address where the page lives. This isn’t super important to the searcher, but is important to the search engines. In most cases your URL should use actual words and you should avoid page IDs. We subconsciously look for relevancy clues in the title and …

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Putting It Into Practice

HTTPS (secure) URLs are typically created after a user has logged into an eCommerce website. If the syndication partner is a more authoritative website (according to its inbound link profile), then it’s possible that the content on the syndication partner’s website will outrank (in search engines) the original …

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Self-publishing Parasite SEO based purely on hits

Link farming, buying links, getting links from any site (not just your niche), aggressive link building with low quality spun content, link exchanging, etc. are all considered bad and unethical ways of creating backlinks to your site – not recommended and are punishable by the search engines’ rules. We know consumers …

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Things about static pages you have to experience yourself

Keyword research is a critical component of SEO. What search terms do people use when searching for products or services similar to yours? How do those terms match up with your site hierarchy? Like it or not, your business’s Google rankings can have a huge effect on its success …

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Why have bounce rates been so popular?

Brokers deal in currency and stock while SEOs deal in information and data. A typical clickbait headline relies on sensationalism, creates a huge curiosity gap and over promises. It’s a simple but necessary fix that can have a large impact on search rankings. The Featured Snippet section appearing inside …

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Carve out time for concentrating on cloaking

Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. These are just a handful of tips that you can do to help get started with the basics of SEO, but this is a very complex and in-depth …

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Audit your profile, looking for issues with regards to anchor text

From other SEO agencies to advertising the greater your exposure online the more others will start to see you as a desirable prospect to work with. Google’s featured snippet is a tool through which Google interacts with searchers. The more inputs Google receives from searchers, the better becomes its …

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Learn from these mistakes before you learn about SERPs

Keyword stuffing fell out of favor once Google updated its search algorithm to combat and penalize this practice. Google makes approximately 500-600 changes to its algorithm every year, many of which combat similar "black hat" techniques that seek to game search results. SEO and growth hacking share a common root …

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Never underestimate the influence of search queries

Keywords and phrases used in communications should involve thoughtful research from the outset. This may surprise you, but users narrow down 35–45% of their searches to sites based in their own country. Be wary of promises to get you links from dozens or hundreds of websites. Many such links …

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Taboos about keyword research that you should know

Google says it’s better to give no description for a page than to have many inaccurate and duplicate descriptions but you should make sure your important pages have well-written unique descriptions.Page descriptions shouldn’t be too long or too short. Keyword usage on a page is much more …

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When your use of URLs becomes obsessive

Needless to say, the number of individual domains referring to your website is an important factor in Google’s algorithm – but so is their authority. It all starts with the quality of your own product or content. Create content that people will want to share and link to. Otherwise, get …

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How to diagnose doorway sites related issues

Although Panda was first rolled out several years ago (and followed by Penguin, an update aimed at knocking out black-hat SEO techniques) it’s been updated several times since its initial launch, most recently in September of 2014. Search engine traffic is the only time people are actively searching for …

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Layout, formatting and backlinks combine to make great SEO

The internet becomes more competitive every day, but it is still a relatively immature medium that is evolving quickly. Body Keywords – Body keywords are regularly composed of two words which will offer some information on the customer’s intent, but not too much. How bad hosting can lead to losing …

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Go long-tail and forget web 2.0

Your customers may not realize it, but high search rankings make you more credible in their eyes. The list goes on! In fact, Google asked these questions along with some others before releasing their highly publicized Panda update earlier this year. If you want to populate on the first page …

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How you will benefit from RSS feeds

SEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing you “link juice.” By investing a few hours of time, you can increase the number of people who visit …

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Learning about offsite SEO

You don't necessarily need a large social media presence, just an active one. The more you engage with the local community by responding to comments and questions, the more your Facebook, Google+, Twitter and other social profiles are likely to appear in local searches. When it comes to getting your …

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Questions to ask about indexed pages

200-300 words on a topic by you or 1500 words on the same topic by someone else? There are ways to do a bulk search on a list of URLs to check if any of the pages contain a link to yours, but if you're checking this on a daily …

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Things you most likely didn't know about widgets

For that reason, the following tips focus on technical changes, which are almost invisible to the page’s visitors, but are visible to Google, and they help us explain Google the main subject of the landing page. Fast web pages are good for your website visitors. They are also good …

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Make sure your SEO checklist includes SEO campaigns for best results

Whether you are a previously established business, or you’re only just starting out on your exciting journey, this social media platform can play and extremely crucial role in your marketing strategy. Blog comments are a great way to promote content, diversify anchor text and build out a natural link …

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Check out the keywords your competitors are targeting

Build backlinks based on semantic keywords. Eg: If your core keyword is “online clothing”, try to build backlinks on related words like men’s clothing, ladies clothing, clothes in India and so on. The quality of the content you create and post to your website and on social media sites …

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Consider CTR at the inception

As part of this technique, keywords are very often repeated in metadata, in textual content, or link text to increase the keyword relevancy artificially. Use only lowercase letters in URLs. An organic search is the process of using loose search terms to get precise search results. Rather than simply being …

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Trends That Will Shape Your Marketing Efforts

While there are a ton of great SEO companies out there providing valuable work and helping companies to reach new heights in terms of their exposure and profits, the unfortunate fact of the matter is that there are probably more not so great SEO companies. It’s possible to rank …

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