Losing Focus on keyword stuffing

They’re therefore considered to be “thin”. Canonicalizing a page is a way of telling Google that this URL is the “master version” you’d like to display in search results. This is helpful in duplicate content situations because Google certainly picks up on them. Stop buying links in an …

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If the clicks keep rolling in, you don't ask questions

You can’t buy success. SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more harm than benefit. It is better to have your links spread out amongst a lot of domains with targeted, but …

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Things that make you love and hate widgets

Getting screen time from visitors to a site depends on how well you know who you’re trying to target and how much you can tickle them. The barriers to SEO are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to automatically make changes without updating …

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The benefits of search queries to your search marketing strategy

They simply didn’t expect it would become significant. What is SEO? They were searching with clunky phrases like “flower delivery new york.” Now people feel comfortable typing in things like “who delivers roses near me?” Changes in searcher habits are usually subtle, but will affect which keywords will be …

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Paid SEM is a great source of keyword ideas for free SEO

A Google algorithm change was implemented in January 2012, which penalized websites with too many banner ads “above the fold” (“Top Heavy”). Sometimes, webmasters do not use spammy tactics for generating content but their pages are still fall under the thin content category because they do not answer user’s …

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Carve out time for concentrating on text links

Nowadays the way in which we structure URL addresses, write title tags and meta-descriptions, optimize website images and so on becomes less important as Google focuses on other SEO factors (mostly on content and link building techniques). To be a leading part of this new marketing technique, it is necessary …

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Google and long keyphrases

For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs or social groups. Conversions happen only when a visitor’s comfort levels in trust and transparency are met. There are thousands of millions …

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Small but important things to observe about web 2.0

Well-written alt text can improve search rankings because search engines will check these for relevant keywords. Review your blog content to make sure articles are more than 300 words and are highly valuable to your visitors Keep up with latest SEO news and practices – just like everything in the world …

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The death of content

Find the best blogs in your industry and ask them if you can write a post for them. Search Engines also take into account domain name age and whether or not a site is stagnant (no new content being added regularly). TV ads, radio, print and even social media). Don …

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Headings and web crawlers

If this is the case, you need to collect and consolidate redundant information so that it will live on just one or a very small number pages that are relevant to that information. Google’s own Matt Cutts has clearly stated that they do not want to send users from …

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Top trends in keywords to watch

Maybe your baby is a little less attractive than the others? Search engines continue to usurp more “traditional” means of reaching customers, such as newspapers, phone books, or television. But unlike those traditional means, getting in front of consumers through search engines doesn’t require a huge marketing budget. SERPs …

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Random musings on web 2.0

If you don’t want to spend any money on a keyword tool, you can simply google the keyword you want to rank for. Does your site ‘fit in’ with the results Google shows you? Or are the sites on the results pages much larger or more well-established than your …

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Strive to keep the focus of the post narrow enough

Thin content can negatively impact your search engine rankings, cause Google to give you a manual action warning, and ultimately gives your website users a poor experience. The world of search is a big one; even if you serve a niche industry, there are hundreds -- or even thousands -- of keywords …

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Follow a consistent cadence towards sitemaps

If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you're linking to. Imagine that you're writing anchor text for a text link. If you perform an SEO audit now and then, you make sure your website …

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Never underestimate the influence of inbound links

There is nothing as sad as people who spend days and weeks writing about something and then… nothing. All that passion and knowledge for nothing. Good, and yet unnoticed articles are something that happens every day and to everybody. If you still think you want to tackle the SEO for …

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Concentrate on actionable long tail search

Trust your gut where you see signs of growth. Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. The hard part of SEO …

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Can a techie truly understand search queries

Google’s PageRank algorithm in 1998 was a big step forward in automatically cataloging and ranking websites. If you are trying to increase the visibility of your site all on your own, you are going to need to become a student of search engine optimization. There are several great books …

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Invest in LSI

Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can turn a lot of people away from this aspect of SEO. Don’t let it scare you! It is not nearly as intimidating as it sounds. Publish content that …

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Can your site be found for searches for your brand?

Once you start working on the SEO channels you need to commit yourself for the long haul as ranking first on the search pages does not happen in a day. It can take up to years sometimes and if you are lucky weeks. A “backlink” is one of the most …

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Types of site changes brought on by SEO

Google is now extremely advanced and answers around 15 percent of its search queries with the help of artificial intelligence (AI). This AI is called “Rankbrain” and consists of machine learning algorithms. The fact that search engines are getting smarter has very practical consequences for SEO. Search engines pay attention …

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Things about static pages you have to experience yourself

Keyword research is a critical component of SEO. What search terms do people use when searching for products or services similar to yours? How do those terms match up with your site hierarchy? Like it or not, your business’s Google rankings can have a huge effect on its success …

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Layout, formatting and backlinks combine to make great SEO

The internet becomes more competitive every day, but it is still a relatively immature medium that is evolving quickly. Body Keywords – Body keywords are regularly composed of two words which will offer some information on the customer’s intent, but not too much. How bad hosting can lead to losing …

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