Write about URLs

Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part of what content marketing is about. Google is …

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Advanced link building SEO principles

You have to make sure that the topic, content type, and format resonates with your audience. Your headline has to be catchy, but also relevant. There are many things that you can do to get better rankings on Google and other search engines. If you use up-to-date SEO methods that …

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The best advice I've listened to about white hat SEO

The structure of your URLs can also help search engines to better understand your website content. If you can alter the URL so that, for example, it includes the name of your website, you should make use of this. Analysing a competitor’s recurring backlinks will quickly give you a …

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Write about comment spam

Thin content on category pages can also arise when drilling down into faceted category navigation until a page is reached with no products. If you think that SEO is the magic potion for immediate online success and profit, you’ll be sorely disappointed and frustrated. SEO is valuable to your …

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A few words on SEM

Creating content on a consistent basis not only builds links internally (by linking out from your posts), but also gives you the ability to naturally attract links to your content. A blog is essential to many strategies I list below, such as linking out. They simply have no concept that …

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Great ideas about keyword density to share with your colleagues

You would expect people may drop in out of curiosity, looking for product A, whereas you are selling product B. To stand apart and get page views, you have to be copiously unafraid to try unfamiliar things. Despite its clear suitability for this purpose, most marketing specialists don’t use …

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Great ideas about plugins to share with your colleagues

With a strong content strategy, a lift in SEO is almost seamless. In the past, some people tried to make their pages extra-relevant by using the keywords for which they want to get high rankings over and over again in their internal links. The idea was that a web page …

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Be clear, truthful and accurate when it comes to organic links

You should search your favourite search engines for search terms such as: “add url”, “suggest website” and add your website to these sites. All of this constitutes to link building for your website. Your homepage is the most important and likely your strongest webpage. The link power (AKA link juice …

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Design + inbound links = Greatness

Real value generates traffic, followers, engagement and backlinks. A low-quality website wants to buff up its content by stealing it from others. Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that’s against their guidelines – from …

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Taboos about metrics that you should know

So, most SEOs are self-taught. Knowing whom you are writing for is one of the best and most important copywriting tips anyone can give you. It can be a good idea to put yourself in your customers’ shoes, particularly if you’re hoping to get your content shared across social …

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The steps needed for putting indexed pages into action

Not only is it important for SEO, but it’s also something that will allow users to gravitate to your website, which will then help you build a quality customer and client base. Sitelinks are additional links which appear beneath the main URL for a brand or publisher when you …

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I urge you to think about forums

Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor text. If your site structure is something you’re not really able to change (easily) then you need to look at the number of pages. One of the most common forms of negative …

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Analyse your existing web 2.0

Links are one of the top three factors that Google considers when deciding ranking, therefore, it is imperative that you have quality backlinks pointing to your site. If you work hard on your links, you should see real improvement to your rankings and your overall SEO. Be sure to explain …

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Make hits a priority

Many websites contain elements that inadvertently block search engines. If your website contains such an element, search engines won't be able to index your pages correctly. If you can’t meet a visitor’s need on that page, direct them to a page (or even another site) that can. The …

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The death of webmaster tools

When pursuing a link, which is more important, relevance or authority? These keywords are separated by a comma (,) and can be created via the use of Google Adword’s Keyword Planner Tool or via Third-Party software. In today’s SEO world, search engines often evaluate content to determine the search …

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Never underestimate the influence of search queries

Keywords and phrases used in communications should involve thoughtful research from the outset. This may surprise you, but users narrow down 35–45% of their searches to sites based in their own country. Be wary of promises to get you links from dozens or hundreds of websites. Many such links …

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