How to focus on bounce rates

SEO isn’t an exact science. Unfortunately, Google hasn’t given us a comprehensive list of ranking factors. Considering that Google has around 200 major ranking factors, and as many as 10,000 sub-signals, we can’t possibly know every single aspect of their algorithm. If you make poor keyword …

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Make Sure Redirects Persist

Proper use of the title tags, along with text modifiers generally provide the best results when a user is using a Search Engine to find specific information or Websites. The key is to find the keywords in our niches which have low competition and create content for those specific searches …

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Get traffic, get conversions

It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all. Such content doesn’t go out …

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Adopt a customer centric view of metrics

Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals …

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The steps needed for putting hits into action

Local directories are specific to both your location and niche. Being listed on them increases your chances of being discovered online. One task the search engines face is judging the value of content. Although evaluating how the community responds to a piece of content using link analysis is part of …

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Discover the connection between user experience html

If you are planning to have more than one site, costs can stack up. It is also likely that Google will recognize your sites as being related and will ascribe less weight to any links between your related sites in determining the ranking of any one of them. Google has …

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What your mum didn't tell you about ROI

If you have any experience with local SEO you probably already know this, but If you are just starting out, here is something you should know. A good way to do local SEO niche research is by typing in your keyword + the geo modifier you are looking to target into …

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Can Images Help Improve My Website’s Search Engine Placement?

Used by companies to promote their products and services, SEO has become a vital component in 21st Century business practices. SEO has the potential to promote companies, without having to pay anything extra for advertising – costs which we’re sure, all businesses would like to save on. The best way …

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Keep up-to-date with the latest SEO news and trends

To increase their websites' search engine visibility, many companies look to build organic traffic with visitors who leave feedback, share your content, and frequently return to your site. Make sure to review the sites on desktop, mobile, tablet, TV, etc. Overloading your website with keywords is no longer as effective …

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URL structure acts as a categorization system for readers

If you want to sell products on your website and need to drive customers towards it, then SEO can help. Your SEO strategy might include links to other websites or pages within your own website. Sometimes pages are no longer available and content is permanently removed from a website. When …

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Make keyword research the focal point of your marketing efforts

Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original …

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Consider domain authority at the inception

People really love to check their search rankings. Many companies want to use this as a measurement of SEO progress over time, but it is a bit problematic, for a variety of reasons. With the rise of the mobile device, more and more individuals are searching on the go. A …

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Not all Google searches lead to sales

Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor. Many webmasters only want to rank well for single words (rather than chains of words). While an SEO practitioner doesn’t necessarily have to directly manage all of the previously mentioned …

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The latest trends in scraping

Each listing on the SERP has three core components, which include the page title, page description, and page URL. Although there are numerous Meta tags, only a few of them have major impact on the SEO of the Website. SEO is important for every website that wants to attract traffic …

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Make reporting your centre of attention

The way that websites are built are more important and more scrutinized by the algorithms. Visual content is more important than ever. It manages to supplement text in the best possible way (or even to replace it) and it certainly can affect SEO. To get links from high quality blogs …

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Make it sufficiently broad in terms of web 2.0

You need to build content promotion into your content. This is the foundation of every successful content promotion campaign, and it starts with writing an irresistible headline. Proper use of the title tags, along with text modifiers generally provide the best results when a user is using a Search Engine …

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More focus is put on googlebot crawlers

URL – This is the actual address where the page lives. This isn’t super important to the searcher, but is important to the search engines. In most cases your URL should use actual words and you should avoid page IDs. We subconsciously look for relevancy clues in the title and …

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