Things to avoid when dealing with LSI

The world of SEO as we once knew it has changed and will continue to change as technology evolves and new trends develop. A major consideration when creating internal backlinks is how you link different assets together. Looking at statistics behind applicable keywords will reveal traffic rates and competition levels …

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Succeeding in SEO means paying attention to canonical URLs

Search rankings from a non-mobile device such as a desktop computer or laptop will not be affected. So, be sure to open that lane by checking how your website performs on mobile applications. Look at how your landing pages have performed since the launch of RankBrain to see if there …

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SEO in a nutshell

The internet becomes more competitive every day, but it is still a relatively immature medium that is evolving quickly. Unlike channels like PPC which can easily be switched on and off SEO isn't so instant. Like all things when it comes to building an effective SEO strategy research is key …

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The death of onsite SEO

Using hot keywords and search phrases is crucial to catching people using search engines, but crafted content shouldn’t look mechanical or read like a lecture. The deluge of content that has appeared on the web over the past few years has reached almost terminal velocity. The best way to …

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Improve engagement by utilising cloaking

Make sure to review the sites on desktop, mobile, tablet, TV, etc. Post-crawling content the Spider stores the indexed page in a giant database from where those can be retrieved upon entering a related search string or keyword. SEO is a long-term strategy, so it sometimes takes months before you …

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More importance is given to sitemaps

Just think about this for a moment. This assesses if your own website can be made much more profitable. Over the past couple of years, SEO has significantly changed as search engines get smarter. There is a huge difference between what SEO was five or two years ago and what …

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Reasons why you cannot fully understand splogs

In a world of content marketing where it takes hours and days to write quality SEO content and blog posts, this type of attack can be particularly disheartening for content creators who see their work immediately discredited and used against them. Fast forward a few years and Mobilegeddon hit the …

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Reasons why you cannot learn gateway sites well

If you use an image without the proper accreditation, then you could be facing a hefty invoice further down the line. Search engines work hard to give the user exactly what they’re looking for. There were ways in the past in which site owners could trick search engines into …

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Combine responsive design and splogs for Supercharged SEO

There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats -- blog posts, site pages, webinars, videos, etc. Make the most of the diversity of options out …

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My thoughts on offsite SEO

They are possible to rank for, but it can take a long time and you’ll never be able to enjoy as high a conversion rate as you will from long-tail. Anchor text has been a huge talking point within SEO for many years now. Narrow down your focus – and …

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Take care when dealing with conversion rates

Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. Running a PBN is time-consuming, it costs money and building clean, legitimate backlinks from real websites doesn’t have to be difficult. If …

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Measure and Improve by paying attention to meta tags

When it comes to designing a new website or redesigning your existing one, SEO should be at the forefront of your mind. Even if buy-oriented verbs aren't included in a term, the specific query itself indicates more intent than a head query such as "shoes." To maximize search engine visibility …

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Having fun with offsite SEO

We’re looking for the low-hanging fruits that are easy to implement but the potential positive impact is relatively high. Consider the probability of success, potential impact and resources needed to execute that tip. It can affect a website negatively if too many Google AdSense links or too much advertising …

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Reasons why you cannot learn user generated content well

Internal backlinks are created on your site or blog and there’s no external element in their creation. The reason behind the creation of internal links it to make navigation around the site easier. You won’t know how well or poorly your mobile strategy is going if the numbers …

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Ways to tell you're suffering from an obsession with metrics

As I mentioned before, Google rates the relevancy of the landing page with regards to the keywords searched by the user. Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links Let’s not forget the speed of your site …

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What your mum didn't tell you about javascript

It doesn’t have to be a struggle, however – by putting in place intricate and effective planning, the business can stay one step ahead of the majority of their competitors. Google values relevancy to the user's search more than it values pure LINK Authority. When the content answers the question …

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People still ask me about quality and its importance today

Keep an eye on organic search and watch out for drops in search performance, attribute those drops to specific actions, and develop a game plan for recovery and beyond. The practice was to build as many links as possible. Duplicate content is not the only thing to be concerned with …

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Reasons that people rely on local search

SEO helps maximize the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine. SEO copywriting refers to the art of writing copy that ranks well in search. It is relatively easy to do …

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When your use of backlinks becomes obsessive

Make sure that your website is structured in a way that is friendly to search engines. If it’s tough for a search engine to crawl your site and index everything properly, you won’t get the SEO love that you deserve. And then, I think the third most difficult …

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Write a 1000+ words article about link exchanges

Search engine optimisation (seo) when applied correctly and to it's ultimate, makes each web page highly significant to each search engine via algorithms (the mathematical means by which the search engines look for key words and phrases on web pages that have been previously cached). Social Media is a good …

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Types of site changes brought on by non reciprocal links

Employees should not be writing reviews, ever. When people hear “T&T,” they’re likely to think of dynamite rather the act of building trust and transparency with your website visitors. Google doesn’t like using the word ‘penalty’ but if your entire site is made of entirely of republished …

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Make a good use of indexed pages

Longer URLs may decrease search visibility. Use the main keyword in the URL and keep It short and simple You do want to prioritize your keywords, but Google understands variations. They’ve built what’s called a “semantic universe,” which is like a spider web of related terms and synonyms …

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Questions to ask about indexed pages

200-300 words on a topic by you or 1500 words on the same topic by someone else? There are ways to do a bulk search on a list of URLs to check if any of the pages contain a link to yours, but if you're checking this on a daily …

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