High advertisement ratio can be mitigated by using local search

Stand out from the crowd and get the edge on your competitors with these straightforward, but vital content marketing practices. As much as it's important to try out new things and experiment with SEO, one thing remains constant -- the importance of title and meta tags. The search engines try to …

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The death of anchor text

Page resources that don’t load can cause content to not be shown, displayed incorrectly and break interactive content. If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority and searchers will click your link in Google …

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I urge you to think about webmaster tools

You were probably a little surprised when you first found out about all the factors that are taken into account to rank websites. In fact, it is estimated that there are more than 200 factors Google considers when ranking websites (and some say that “200” is just a convenient round …

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Here's what industry insiders think about CTR

It’s psychological; our brains love lists. If you create some cool list, there is a big chance that people will click on it and later share it. If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results …

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Start Blog Title With Keyword

A lot of so-called SEO companies may understand the technical side of SEO, but they rarely take the time to create content for their clients which appeals to the latest topics and trends. People will often forgive mistakes made by companies, but they will not forgive insincerity. There's a lot …

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Having fun with hits

The best way to establish authority and credibility on your chosen topic or industry is to have your SEO content rank high for it. Mobile users are spending more and more of their time on fewer platforms. Because not all links are equal, you need to be very careful when …

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The benefits of analytics to your search marketing strategy

Usually, companies do not understand the importance of a newsletter. If it is used properly, the benefits can be great. Publishing a newsletter will increase attention and awareness of your readers or clients. With quality and interesting content, you increase the probability of sharing it, thereby increasing traffic and the …

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The hidden agenda behind bounce rates

Covering hot new topics and industry news is an excellent way to get to the top of the SERPs fast. Everybody wants to know the latest and greatest. This is far better than having one endless page of blog posts as this particularly negative when it comes to user experience …

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A Crackdown on Low Quality Links

That’s simply not true. Let’s say an earthquake happens in a remote region of China. Posting regular content is key to building trust with search engines and your customers alike. A posting schedule is easier to stick to when you’re writing regular content. A 302 redirect, or …

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Its all about onsite SEO

Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. Panda updates are changes to Google’s algorithms which are aimed to ‘lower the rank of low-quality sites or thin sites and return higher-quality sites near the top of the search results …

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Don't bury information in your navigation

When working on your website, put the user first. Without them your site is worthless. Don’t bother with ‘shortcuts’. If it sounds too good to be true, it probably is. Three search algorithms are there – On-site, Off-site, and Whole-site algorithms. Keyword research is still useful for example but we …

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Improve engagement by utilising non reciprocal links

Imagine for a moment, a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the technical elements of SEO are everything below the water line: the hull and the cabin. So you could have your sails blowing, and your knots tied correctly, but if there …

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Putting It Into Practice

HTTPS (secure) URLs are typically created after a user has logged into an eCommerce website. If the syndication partner is a more authoritative website (according to its inbound link profile), then it’s possible that the content on the syndication partner’s website will outrank (in search engines) the original …

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Self-publishing Parasite SEO based purely on hits

Link farming, buying links, getting links from any site (not just your niche), aggressive link building with low quality spun content, link exchanging, etc. are all considered bad and unethical ways of creating backlinks to your site – not recommended and are punishable by the search engines’ rules. We know consumers …

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Why have bounce rates been so popular?

Brokers deal in currency and stock while SEOs deal in information and data. A typical clickbait headline relies on sensationalism, creates a huge curiosity gap and over promises. It’s a simple but necessary fix that can have a large impact on search rankings. The Featured Snippet section appearing inside …

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Trends That Will Shape Your Marketing Efforts

While there are a ton of great SEO companies out there providing valuable work and helping companies to reach new heights in terms of their exposure and profits, the unfortunate fact of the matter is that there are probably more not so great SEO companies. It’s possible to rank …

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