Thinking about web portals makes everything OK

Writers and content creators are so focused on creating content optimised for KWs, that the overall quality of their content drops. Check the readability score of your content with the Flesch reading ease test, and aim to get above 60% At the end of the day, consumers want to feel …

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Easy to read and digest

It is good to optimize a web page with one keyword phrase rather than several ones at a time. By focusing on one keyword, you’ll be sure that it gains all the SEO power it can get. There are an infinite number of places you could conceivably build backlinks …

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Learning about conversion rates

Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but …

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Take care when dealing with content

your product is a mobile app). Think of it like a roadmap that makes it easier for search engines to crawl and index your site. Rather, it is recommended to use the anchor texts for controlling Link Juice and to make it easier for search engines to assign topics within …

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The hidden agenda of hits

Hiring a professional website designer can help with the cosmetics and get you taken seriously by your visitors. You'll also want to be sure that you're not misleading visitors, they should be getting what was advertised when they looked at the site's description. Thin content can negatively impact your search …

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The worst advice I've heard about SEM

Even though links from Wikipedia are nofollow, there is speculation that Google’s algorithm still does take these links into account, at least to some extent. If you happen to be a newbie in the world of digital marketing, you might be not familiar with evergreen content quite yet. Seek …

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Reasons that marketers love metrics

Not every link is created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map or your About Me page). Use the NoFollow tag for those links. In addition to low priority links, Google suggests using the NoFollow …

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Focus on ROI Instead of site submissions

The key is to find the keywords in our niches which have low competition and create content for those specific searches to take advantage of the void in the niche we are working in. All of this internal processing knowledge is contained within the semantic network and organized on a …

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Reasons that marketers love rankings

Originally, search engines indexed text on web pages and matched text-based searches to that content. As the Web evolved, search engines began looking at ways to catalog the new types of content on web pages, such as video and images. Use that information to write exceptional content and do not …

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Think like a human not a robot when it comes to backlinks

This means that users are relying on more conversational, colloquial and even dialectal sentences and queries to do their searching. Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your unique selling …

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Education is the best legacy when it comes to local search

SEO can help your business grow and meet your business objectives. Effective website content is one of the most important aspects of a development project. Most readers don’t have the time (or interest for that matter) to struggle with web copy, so you have to make the process as …

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Reasons why you cannot learn reporting well

Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. The best way to get backlinks from other blogs and from social media sites is …

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Is this the end of link exchanges as we know it?

As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images. You need to pick the right field on which to do battle and assess up front where your competition is most exposed. Thin content on category …

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Don’t forget duplication

Generally you should only use lowercase letters in URLs. Link building is all about getting a link from another site back to your own. In order to do this you need to research what is out there. What you are looking for is websites that are relevant to you and …

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The ultimate revelation of site submissions

Authority is created over time. It can't be rushed. Monitoring tools are a huge part of ensuring only quality links are connected to your site, and give you an easy way to remove any negative or potentially harmful ones. In today’s competitive market, SEO is more important than ever …

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Reasons that marketers love googlebot crawlers

Today, due to the way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming. When you use underscores to separate words in a URL name, Google will read it as one single …

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We've reached a tipping point when it comes to SEM

That’s simply not true. You can add the site to these Tools by going to optimisation > sitemaps and submitting your XML map from there. You probably know the following situation: you search something on Google and there seems to be a good website on the first results page. You …

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The latest trends in authority sites

Post your content on social media platforms such as Twitter, Facebook and Google+ - this will give your outbound links a wider coverage and the likelihood that it will get shared by others and seen by your intended target audience. When done properly, internal linking will help boost your SEO rankings …

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Take care when dealing with web portals

Until recently, I hadn't thought much about website SEO and which website builder was best for supporting search engine optimization efforts and best practices. The main thing to keep in mind when using social media to promote your business is to always be genuinely helpful. Everyone likes to see a …

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Don’t be afraid to use long-form content

Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor text. Deleting Facebook comments or manipulating your reviews will only make life worse. Some of the most historic cases of explosive growth hacking success involved input into product development as well. URLs with …

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Understanding CTR in relation to your marketing strategy

If you fail to understand your customers’ search behaviour, you are missing one of the most important parts of your audience. For example, “payday loans” is an industry riddled with web spam. Stick to original content, found on only one page on your site, for best results – especially if you …

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Use Content Delivery Network

If any of your content is getting organic links from other sites, that content will naturally rank higher with search engines. Although they’re fairly easy to forget about once they’re made, making sure that your listings are consistent is really important. 2015 was definitely the year of the …

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The truth about dynamic pages

Make sure your site is up to par. Speed is critical; the user experience is part of how Google interprets our sites. People give up on pages that are slow to load, and this includes e-commerce pages with shopping carts! SEO isn’t about gaming Google. It’s simply about …

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Beginner's guide to blogs

The Web search engines make use of a Crawler or Spider that crawls the website content. The first is a complete copy. With proper watering, and fertilizer (organic of course) you will have a healthy crop of links in 6 months. Imagine all the Web traffic you’re missing if …

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Remember that domain authority make the web go round

That means with SEO they are essentially redundant. Save time and still get clicks. Link building helps your content reach a broader audience, increasing both your site’s visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps …

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