Focus on performance, user experience, and trust rank

Web users are busy and they expect to find the answers to their wants, needs and questions immediately. If your site is confusing and hard to navigate, people will leave and never come back. At the end of the day, consumers want to feel like they’re always interacting with …

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What everyone ought to know about hits

On-page optimization is one part of search engine optimization and, as the name suggests, it covers all the measures and modifications that are made on your own website. There are several elements on your website which you can influence and which enable search engines to index your content and understand …

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Facts about sitemaps that will make you think twice

An example of a Meta Tag that does not necessarily impact on SEO is the viewport Meta Tag; Google uses unique variables in the local ranking algorithm. However, Google's local algorithm and the organic algorithm are interconnected. Websites with good traditional SEO elements also get better rankings in Google's local …

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What your mum didn't tell you about link exchanges

Higher rankings lead to more clicks and visits from interested searchers, and that search traffic is uniquely valuable because of its high relevancy and timeliness -- people search when they’re interested or ready to perform an action. If your blog lists your individual posts in order of the date that …

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Most searchers aren’t power users

When people hear about how great you are, they head to Google to discover more. Although site search is not a specific SEO tactic, it is an essential website feature that affects the way customers find products. With the rise in the use of Smartphones (over 50% of searches are …

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Start simple, but don't forget inbound links

HTTPS stands for ‘Secure’. It means all communications between your browser and the website are encrypted. Switching to HTTPS will help you stay in Google’s good books. Why is that? Well HTTPS is a far more secure system for your website to operate. It goes without saying that search …

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Learn from these mistakes before you learn about plugins

In some spaces, SEO is just too competitive for small websites. Since the Penguin algorithm update in September 2016, Google has been watchful for anchor text keyword density. Leaning on exact anchor text too frequently appears suspicious to the search engine, which could result in worsened SEO rankings. Google, for …

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Expand your site submissions as necessary

Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. When it comes to search engine optimization, creating a mobile site should be at the core of any solid SEO plan. Compelling and unique images have always been at …

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High advertisement ratio can be mitigated by using keywords

At the end of the day, consumers want to feel like they’re always interacting with something natural and real. The natural growth of a Website’s backlink profile is a strong indication of the true competitive quality of the site’s content. Most Websites never earn very many links …

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Create an Engaging Web Presence by the use of LSI

Higher rankings lead to more clicks and visits from interested searchers, and that search traffic is uniquely valuable because of its high relevancy and timeliness -- people search when they’re interested or ready to perform an action. With so much competition in the outside world, some companies insist on using …

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The best advice I've listened to about link building

When possible, you can string together a handful of narrowed topics into a series. The easiest way to find out what search engines have learned about searcher intent is to conduct searches and evaluate the results. Contextual link building is the quickest way to boost your site’s search performance …

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How do you feel about dynamic pages now?

Google won’t thank you, either, for spidering a calendar folder with 10,000 blank pages on it, or a blog with more categories than original content – why would they? My advice would be never to host more than 10 sites with the same hosting provider and not to worry …

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Local Link Building

The anchor text and destination address are specified separately in a hyperlink. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. The most important targeting decision is to figure out who the target actually is …

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Learn from these mistakes before you learn about SERPs

Keyword stuffing fell out of favor once Google updated its search algorithm to combat and penalize this practice. Google makes approximately 500-600 changes to its algorithm every year, many of which combat similar "black hat" techniques that seek to game search results. SEO and growth hacking share a common root …

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When your use of URLs becomes obsessive

Needless to say, the number of individual domains referring to your website is an important factor in Google’s algorithm – but so is their authority. It all starts with the quality of your own product or content. Create content that people will want to share and link to. Otherwise, get …

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Go long-tail and forget web 2.0

Your customers may not realize it, but high search rankings make you more credible in their eyes. The list goes on! In fact, Google asked these questions along with some others before releasing their highly publicized Panda update earlier this year. If you want to populate on the first page …

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