Make your keywords as specific as possible

There is no magic number of words or characters to use, however the more robust the content is, the better chance the page will be able to maximize traffic from organic search results (due to long-tail keyword traffic). It’s like riffing to your favorite jam on the radio and …

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The broken link-building method aided by organic links

SEO stands for search engine optimization. Essentially, SEO is the strategy & process of optimizing your website so that it shows up higher in search engine rankings. Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the …

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I bet you didn't know this about link exchanges

Boilerplate content is a fact on the web with many many sites, espesially sites that do rank well and are very credible. Google handles it, you don't really need to worry about the boilerplate content, Google can figure that part out. It can be a good idea to put yourself …

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Things that make you love and hate link research

If you’re curious how dominant a site is in the engines, it’s easy to look up their estimates on traffic measurement sites like Quantcast. If it does not already exist, thin content is easy enough to prevent. Development of a prioritized list of targeted search terms related to …

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The best advice I've listened to about bounce rates

This can prove to be very discouraging and difficult to deal with, but it’s worth it in the long-run. The tech giant has such a big share of the market that 'Googling' has become a verb. Outbound links to related pages helps Google figure out your page’s topic …

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Search engine health checks should look at meta tags

User-generated content can increase the relevance and freshness of a website. Users can interact with your website in many different forms. The most common ways include blog comments, question and answer boxes on products, and reviews! Local keyword research comes into play when you get a spike in organic traffic …

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A few words on blogs

A content hub is a set of content (usually web pages) organized around a specific topic (usually a central page). It could be a category on a blog or a section of pages on a website. Deleting Facebook comments or manipulating your reviews will only make life worse. Do you …

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Learning about link exchanges

SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. One of the main reasons a business professional might reject investing in SEO is because it seems to be highly dependent on the behavior of …

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The back story of URLs

Social media can be a useful tool in search engine optimization. When you write something new, tweet the link, encourage your followers to share the link and post it on social media sites. When a link is attached and sent around Twitter, real-time searches will be more successful for your …

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Design + comment spam = Greatness

For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs or social groups. Have you ever searched for a business name or individual on Facebook’s search bar and couldn’t find them …

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Lessons I've learned from 301 redirects

Don't commit the cardinal sin of letting dots ruin your page descriptions Search engines need to provide relevant results to searchers (so that they’ll keep coming back to that search engine and be an audience for its advertising); and because searchers provide few clues about what they’re really …

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Reasons why you cannot learn conversion rates well

The key is to consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites to link to your site. This is the perfect example of ‘emergent SEO’. Spend some time to get to know the people who …

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Gauge whether the new changes have been successful

It is about helping your customers find out your business from among thousand other companies. Make Sure You Actually Have An Address In The Local Area – If you really want your search engine optimisation to have impact in your local area, you need to have a store or physical address …

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How to diagnose doorway sites related issues

Although Panda was first rolled out several years ago (and followed by Penguin, an update aimed at knocking out black-hat SEO techniques) it’s been updated several times since its initial launch, most recently in September of 2014. Search engine traffic is the only time people are actively searching for …

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