Improve engagement by utilising mobile search

If you’re choosing a SEO agency, look at the content that they have created for their clients, look at client testimonials and ask about the techniques they utilise in order to obtain the ranking. Find out which pages on your competitor’s site are bringing in the most backlinks …

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Here's what industry insiders think about canonical URLs

Page descriptions are displayed in search results and when pages are shared on social media so good descriptions can help improve click-through rates. Think of new ideologies that can help to expand content or go for evergreen content. Note that the target audience keeps changing and their needs are equally …

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Reasons why you cannot fully understand static pages

Strategically written website copy includes well-thought-out internal links and calls to action. Even with a beautifully constructed website that offers ideal solutions to visitors' needs, your marketing will fall apart if nobody can find it in the first place. To rank highly with search engines, your content must be simple …

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Think like a human not a robot when it comes to URLs

If so, would you feel comfortable giving us a review online? The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage people to click through and read your blog. You only have 156 characters to play with, so every word has to …

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Project the right image

Think about how you browse a website when you discover great quality content. If a blog post or article is particularly engaging, you don’t just read for a minute or two – you click around the website and view other content as well. Stop words are the small words in …

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Reasons that marketers love walled garden sites

Put simply, copywriting is writing to persuade, convert, and sell. Using a variety of free online tools such as Google AdWords, Keyword Keg and Bing Ads, website owners can easily find research which words are being searched for most frequently in a number of search engines. The relevance of a …

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Bucket brigades based on reporting

They first launched Google Wave, which was a copy of Facebook, but it failed within a week. Mixed case URLs are also more difficult to manually type in correctly and some servers will fail to serve a page if the casing is wrong. Test your website URL in Google’s …

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Thinking about trust rank makes everything OK

Page Title – This is the first line of a given result, in the example, it is blue underlined which indicates it is a clickable text. This text comes from your page’s title or meta title if they are being used. It is important for this text to clearly represent …

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One important aspect is forums

In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure doesn’t allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords …

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Technical aspects of marketing on Google

When you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year. Having checked on the speed of your …

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Improve engagement by utilising plugins

Symbols such as $, %, + and * appearing in URLs can make your search listings look less appealing. Announced earlier this year, Google’s “mobile-friendly” algorithm update, which began rolling out on the 21st April 2015, has boosted the search rankings of mobile-friendly pages for users searching on mobile devices. A sitemap gives …

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Getting Started with the SEO Competitive Analysis

There’s a good chance you have some fantastic resources your audience would love. If you don’t, get thinking. What can you build that would really interest your market? That others would share with their readers? Making use of the assets your business has will be a hook for …

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Why do backlinks matter?

While Panda’s been around for a quite a few years now, it got a significant update at the end of September that helps it sniff out low-quality (i.e., “thin”) content.

So, how’s this affect you? What kind of word-count should you shoot for with your web pages …

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Reasons why marketers love link building

SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. A title tag is used by search engines …

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My thoughts on non reciprocal links

There are many things that you can do to get better rankings on Google and other search engines. If you use up-to-date SEO methods that play by the rules, you will get results that last. You want to make sure the pages of your website provide great value and are …

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Facts about CTR that will make you think twice

As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about. You can also include “no follow” tags on the internal links to these faceted …

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SEO long term best practice

It has been suggested, by a range of SEO experts in London and across the world, that simply Wikipedia’s switch-over itself could have had a dramatic effect on the amount of HTTPS sites that rank so highly in SERPs, but it is obvious that there are a wide range …

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High advertisement ratio can be mitigated by using stickiness

But you are to realistically think about your target audience, their preferences and dislikes, usability of the website, and well-thought optimization plans. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales. SEO results are only keenly …

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Create a search marketing strategy based on social media

As recommendations from peers become more prominent online, the influence they levy will weigh more heavily into activity on search and social sites combined. For this reason, it’s wise to start thinking of your company or organization’s fans as extensions of your inbound marketing team. Likewise, search engines …

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How to learn about non reciprocal links in a few hours

Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. Learning more about your target audience isn’t what directly affects your content promotion efforts, but if you don’t spend time on it, then the foundation of …

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Unlocking the mystery of rankings

Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care. The Twitter community, on its own, began using hashtags. Do the main pages of the site have enough content? Do these pages all make use of …

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Taboos about keyword research that you should know

Google says it’s better to give no description for a page than to have many inaccurate and duplicate descriptions but you should make sure your important pages have well-written unique descriptions.Page descriptions shouldn’t be too long or too short. Keyword usage on a page is much more …

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How you will benefit from RSS feeds

SEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing you “link juice.” By investing a few hours of time, you can increase the number of people who visit …

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Learning about offsite SEO

You don't necessarily need a large social media presence, just an active one. The more you engage with the local community by responding to comments and questions, the more your Facebook, Google+, Twitter and other social profiles are likely to appear in local searches. When it comes to getting your …

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Make sure your SEO checklist includes SEO campaigns for best results

Whether you are a previously established business, or you’re only just starting out on your exciting journey, this social media platform can play and extremely crucial role in your marketing strategy. Blog comments are a great way to promote content, diversify anchor text and build out a natural link …

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