The reason everyone loves splogs

Google is the dominant search engine in many countries, but not all of them. How you optimize your website depends heavily on the target market for that site, and the search engines that (are) the most important in that market. To help a webpage rank for a specific keyword, focus …

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Repurpose old doorway sites

Today, and for the foreseeable future, SEO is much less about optimizing for specific keywords, and much more about technical issues, social signals, and the overall trustworthiness of a company and its website. Make sure that your site’s structure and hierarchy are as clear and logical as possible, with …

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Boost site speed and utilise nofollow links

The more you can use the content you create, the more valuable it becomes. With evergreen content, you produce a piece of content once that provides use for years to come. And, unlike a timely blog post that has a traffic spike that occurs right after publishing, evergreen traffic grows …

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Tactics around rankings

Each webpage needs to have a unique title and you should try to include your primary phrase in every title of each page. In the content, the brand mentions are generally connected to the products or services, and how those are connected to the content is explained. Search engines favor …

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Discover the connection between user experience forums

Since the very earliest days of the mass-market internet, people have spent anything from a dollar to $14 million (on sex.com) to acquire keyword-rich domain names. Now you’re definitely going to rank for your keywords. Content is essential to score high search engine rankings. Agency SEOs have an …

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Reasons that people rely on trust rank

What many SEOs forget is that a homepage should be treated like any other page on an eCommerce website, content-wise. A major consideration when creating internal backlinks is how you link different assets together. Optimizing websites for mobile browsers is critical if you want to rank well in search engine …

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Ways to tell you're suffering from an obsession with content

Avoid adding unnecessary extensions at the end of URLs. Some organizations choose to silo web development from marketing, which is a mistake. The Disavow tool is part of Google Search Console (formerly Webmaster Tools) that allows websites to discount the value of an inbound link, helping to prevent against link-based …

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Find a simple guide to content and read up about it

You can do this by installing User Agent Switcher for Firefox and changing your user agent to GoogleBot 2.1. Search Engines also take into account domain name age and whether or not a site is stagnant (no new content being added regularly). These are important considerations to take into …

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Write a 1000+ words article about local search

An increase in the number of external sites linking to a piece of content can be seen as an indicator of relevance and freshness It really wasn’t that surprising; studies have discovered that more than half of teenagers use voice search on a daily basis, and a similar number …

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How to survive your first encounter with reporting

Let’s say that you run a goat farm in Detroit. Undoubtedly, the number of mobile/tablet users in developed countries is increasing exponentially. Additionally, the number of mobile and tablet a user in emerging economies is rising fast. These two resultants lead to the conclusion that local business should …

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What your mum didn't tell you about 301 redirects

Industry leaders spend countless hours tracking trends. The best way to create content that converts is to use emotion in your copy and evoke a desire for what you’re offering. An often overlooked, but an extremely effective way of creating a sound web page optimisation strategy – is having a …

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Remember that LSI make the web go round

A working page that’s been indexed already that begins returning a 404 code as opposed to say a 200 success code will eventually be removed from search results so make sure the 404 code is only returned for broken URLs. . If your site has thousands or even millions of …

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Try to optimize the description of your web page

Short titles are likely lacking in enough information for both users and search engines. Audit your site using tools such as Google’s PageSpeed Insights or Pingdom’s speed test to quickly compile a list of options to help give your site a little more zip. You may even need …

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How to Use Google Plus to Get Better Rankings

No-follow links are approximately the standard, yet there are modes and spaces to obtain a do-follow link entirely free. Also known as LSI, the secret to finding the best keywords involves using associated and semantic terms as well as your keyword. Integrate selected keywords into your website source code and …

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Your guess is as good as Google's

The most important thing with a trust or brand problem is to never try to squash the truth. SEO allows you to capture demand when a searcher may not even be familiar with your brand name. As other search engines become the default Web browsers instead of Google, it makes …

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Clarification about javascript

There’s a debate as to whether or not this really matters. Any pages with duplicate content or title tags have the potential of competing with each other in the SERPs. Hopefully your website is laid out in a way that allows users to easily find the content or pages …

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My thoughts on link building

You can create your own hashtag and use it instantly. SEO is a many-headed beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with large websites. SEO guidelines have been changing over the years. When creating an asset …

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Start simple, but don't forget social media

In fact, for the best results, it needs to play a major part in your entire company culture. A page that doesn’t meet the needs and expectations of users will never achieve strong user signals. Because it’s not answering the right questions or providing the right information, users …

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Which page on my site is most relevant for that phrase?

Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. SEO can help your business grow and meet your business objectives. Although bounce rate is hard to measure you …

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Take care when dealing with search queries

The correct order of keywords will generally rank better as compared to the same keyword phrase in a different order. There are many free research tools that will allow you to see how competitive keywords are and which will allow you to target keywords you might not think of.Once …

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Carve out time for concentrating on cloaking

Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. These are just a handful of tips that you can do to help get started with the basics of SEO, but this is a very complex and in-depth …

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Things you most likely didn't know about widgets

For that reason, the following tips focus on technical changes, which are almost invisible to the page’s visitors, but are visible to Google, and they help us explain Google the main subject of the landing page. Fast web pages are good for your website visitors. They are also good …

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