Thinking about SEO campaigns makes everything OK

A title tag describes what your domain is all about. This is one short sentence in which you describe your online space. It will appear in several places, such as: the SERPs, social media, external pages, and in browsers. It’s a little reassuring, too, that some things we make …

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Create deep internal links through pages and blog posts

More and more, the Search Engines are starting to consider social media references as important signals about your website and your company in general. Integrate your official website with Facebook, Twitter, LinkedIn, Google+, and Pinterest. People who visit your site will share your content on their social media profiles and …

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Expand your SEO as necessary

So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. The Internet a crowded and noisy place, so when you search …

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Make sure you know exactly what you're doing with local search

If you think you have paginated content problems on your website, it can be a frightening prospect to try and fix. Some growth opportunities are too good to be true. Thin content is a phrase used to describe websites that lack valuable information for visitors. There’s another strong case …

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Unexpected ways plugins can impact your marketing efforts

In the short term, improving your SEO can have a dramatic impact on getting new customers. The page title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, and …

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How do you feel about bounce rates now?

If you can’t make the long-term commitment needed, consider spending your money on pay per click ads. Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not only that, search engines consider a large number of broken links as a …

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The truth about long tail search

Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings. SEO in Digital Marketing – Just imagine having an outlet without having any signage onto it – no name, no windows…nothing in particular. Select the best related keywords and start a list …

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Put in the research so that you’re better equipped

Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal. One of the most effective places to deploy your keywords is in the first full text block that Google sees, the full URL of each and every page on your …

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What's the story about user generated content

Once the search engine understands the intended content of the user, it retrieves a group of documents, which it finds relevant to that intended content. To generate any significant clicks from search engines, your site needs to be listed in the top five Google results. Fast forward a few years …

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Make bread crumbs your centre of attention

So long as the brand or website name is used, a brand name or citation is created. Some people think that nofollow links are worthless, some website owners even want to delete links that use the nofollow attribute. That's not a good idea. Nofollow links can help your website a …

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Follow a consistent cadence towards webmaster tools

An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. This knowledge helps us determine the best strategy and way ahead for the campaign. It’s also critical to ensure that review content …

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Make that list bigger!

Your keywords are likely to dictate your website’s success online, and you cannot afford to target the wrong terms. Speaking from experience, I have often seen product manufacturers describe a product from their point of view. As machine learning evolves, along with hardware, detecting sentiment should gain importance over …

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Think about cloaking from the start

Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used …

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Audit your profile, looking for issues with regards to anchor text

From other SEO agencies to advertising the greater your exposure online the more others will start to see you as a desirable prospect to work with. Google’s featured snippet is a tool through which Google interacts with searchers. The more inputs Google receives from searchers, the better becomes its …

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Check out the keywords your competitors are targeting

Build backlinks based on semantic keywords. Eg: If your core keyword is “online clothing”, try to build backlinks on related words like men’s clothing, ladies clothing, clothes in India and so on. The quality of the content you create and post to your website and on social media sites …

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