Great ideas about anchor text to share with your colleagues

The first one is complete copies of a page but has multiple URLs in one website or even multiple websites that always bring you back to the same page. CMO’s eyes light up when they hear growth hacking; it feels new and chichi. Now, industries and specific businesses all …

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Review your website’s design

You can’t seem to find your content anywhere. Search engines will eventually find your site online, but that can take a while. To speed everything up, you should submit your website to the most popular search engines like Google, Yahoo, Bing, etc. Growth is typically measured in units such …

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Tactics around link building

And guess what? You don’t have to remember or even know all of the factors that influence SEO. You need to learn about what is important and why it matters. Once you have that down, the rest of the details fall into place. Content that is valuable and useful …

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Things you most likely didn't know about domain authority

The tech giant has such a big share of the market that 'Googling' has become a verb. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion." When a person searches for something in a search engine, they are looking for specific …

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How do you make a Google friendly site?

The best domain name lookup tools go beyond your immediate enquiry and search for known popular keyphrase variants of your chosen phrase. While doing a backlink audit, analyzing toxic backlinks and removing them can be a lengthy and tedious process, it is worth doing if you really want to see …

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Lets look at our approach to non reciprocal link

When someone searches for specific keywords and you implemented them into your content search engines will recognize those words. Users will also become frustrated if they can’t view content because of broken URLs. Instead of asking yourself “How can I make more sales?” consider replacing it with “What does …

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Search engine health checks should look at RSS feeds

Google does have a very good reason for penalizing websites with low-quality or “thin” content. Once the search targets are properly identified, all other decisions will naturally flow from that. Syndication takes the credibility of the site you’re syndicating it too and transfers all the link juice and credibility …

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Write a keyword-rich introduction about citations

Any change you make to your site that will impact your search index has to carefully considered. Search engine optimization is not like the movies, but philosophically an SEO always needs to don the white hat. Several official blogs over the past few years have been focused on mobile search …

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Random musings on onsite SEO

Keywords as the first word in a domain name will boost your traffic a little. Using a country TLD (top level domain) will boost your rankings locally but hurt you internationally so use that with caution. If you want your pages to be considered high quality, you must have at …

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How Working Memory Plays into Evaluating Search Results

SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. All sites require inbound links to get recognized by search engines. It’s rare these days that you’ll rank well without at least …

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When your use of quality becomes obsessive

It also lists pages that have been downloaded, enabling the users to search efficiently. According to Moz's Beginner's Guide to SEO, "Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. RankBrain analyzes keywords against searches to let Google know what type of …

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Can a techie truly understand RSS feeds

Researching, tracking, and competitive reviews all of these are part of Search engine optimization package. SEO is not just limited to advertising tools, although it includes all elements of advertising. Ignoring customer, or potential customer, comments on social media is even worse than ignoring their emails, simply because these posts …

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More importance is given to URLs

which can actually hurt your ranking because of high bounce rates, low click through rates, and overall poor user experience. You should make sure that all of your websites (if you have more than one) link to each other, as this search engines can often base page ranking on how …

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Things your competitors know about 301 redirects

Based on context, they begin to assign keywords to pages. For example Google recently decided to shift its search engine ranking contents from desktop site to mobile site. Good SEO practice is telling Google about this wonderful content as soon as possible so your website can be listed in the …

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Meaty meta descriptions may affect your gateway sites tactics

Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources. Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases. The canonicalization …

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Consider CTR at the inception

As part of this technique, keywords are very often repeated in metadata, in textual content, or link text to increase the keyword relevancy artificially. Use only lowercase letters in URLs. An organic search is the process of using loose search terms to get precise search results. Rather than simply being …

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